Asian Football Confederation (AFC) and Allianz, the international financial services company, announced a multi-year pan-regional partnership that will see Allianz become the official sponsor for the AFC's most established club tournaments, including AFC Champions League, AFC Cup and AFC Futsal Club Championship.
The sponsorship extends and leverages Allianz's global football heritage to connect more deeply with its customers in key Asian markets, while significantly expanding its brand presence in the growth region, AFC said in a statement.
Similarly, the ever-improving AFC Cup continues to captivate fans with unforgettable moments of great football action. A record-breaking 43 clubs from 25 member associations competed for a place in the group stage of the AFC Cup this year. The number of teams in the group stage has also been expaned to a record 34 clubs in 2017.
The AFC Futsal Club Championship Thailand 2016 also saw a series of record-breaking feats with the total number of spectators increasing by a staggering 365 percent from the 2015 edition. The championship also had a big impact on social media, with the AFC's Twitter and Facebook accounts achieving a 300 percent and 70 percent increase in impressions respectively.
Source: QNA
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