Luxury brand Hermes headed to downtown Los Angeles on Thursday for a hipster party complete with an outdoor runway show, interactive displays, food trucks and an indie concert.
The Paris-based fashion house joins a growing number of brands staging flashy California shows outside of the traditional fashion weeks held in New York, Paris or Milan.
“Why come to LA?” mused Robert Chavez, the president and CEO of Hermes North America. “We have a significant business here on the West Coast. Los Angeles is really the center of that business. ... And it was time for us to come downtown. We love the concept of being casual, chic, cool, innovative and surprising.”
Hermes decked out a block of empty warehouses to showcase their spring-summer menswear collection, which had previously shown in Paris.
The laid-back line, perfect for a day at the beach, included comfy T-shirts, shorts and light jackets in neutral colors with occasional pops of neon yellow.
“You’re going to see really some beautiful, fresh, spring colors,” Chavez said before the show. “You’re going to see an easiness and casualness that is really going to epitomize the lifestyle of Southern California, California in general. But just a very relaxed, fresh and young approach to Hermes clothing,”
Cozy V-neck pullovers, leather jackets and plush shirts were paired strappy sandals and messenger bags.
But even the beach bum has to go to class eventually. So designer Veronique Nichanian provided plenty of prep in matching blue shorts and polo shirts, and a button-down sweater with bright yellow diamonds - a playful take on argyle.
The show ended with the Beatles’ classic “All You Need is Love” blaring as tie-dyed tops in navy, purple, and of course highlighter yellow, made their way down the runway.
Along with snacks from Airstream food-trucks, guests were encouraged to touch fabrics displayed on walls and listen to records of past runway show music - the album sleeves decorated with printed designs from Hermes’ signature silk scarves.
Long Beach indie band Cold War Kids performed for the crowd.
Source :Al Arabiya
GMT 15:40 2018 Wednesday ,19 September
Four hot pieces by UAE designers based brand for a casual day outGMT 10:25 2018 Monday ,22 January
Fashion superstar Slimane to take overGMT 12:29 2018 Tuesday ,16 January
The London Fashion Agency relaunches as LFAGMT 09:28 2018 Sunday ,14 January
launches Holographic Content collectionGMT 05:12 2018 Wednesday ,10 January
unveils London boutique and appoints MG EmpowerGMT 10:50 2018 Monday ,08 January
L'anza unveils sprayable styling paste AirpasteGMT 01:52 2018 Thursday ,04 January
jane iredale launches cruelty-free make-up brushesGMT 04:58 2018 Wednesday ,03 January
Beauty brand HAX launches and appoints Bux & Bewl CommunicationsMaintained and developed by Arabs Today Group SAL.
All rights reserved to Arab Today Media Group 2021 ©
Maintained and developed by Arabs Today Group SAL.
All rights reserved to Arab Today Media Group 2021 ©
Send your comments
Your comment as a visitor