hermes goes hipster at downtown los angles fashion event
Last Updated : GMT 06:49:16
Arab Today, arab today
Arab Today, arab today
Last Updated : GMT 06:49:16
Arab Today, arab today

complete with an outdoor runway show

Hermes goes hipster at downtown Los Angles fashion event

Arab Today, arab today

Arab Today, arab today Hermes goes hipster at downtown Los Angles fashion event

Hermes presents the "Dwtwn Men Runway Show"
Los Angeles - Arab Today

Luxury brand Hermes headed to downtown Los Angeles on Thursday for a hipster party complete with an outdoor runway show, interactive displays, food trucks and an indie concert.

The Paris-based fashion house joins a growing number of brands staging flashy California shows outside of the traditional fashion weeks held in New York, Paris or Milan.

“Why come to LA?” mused Robert Chavez, the president and CEO of Hermes North America. “We have a significant business here on the West Coast. Los Angeles is really the center of that business. ... And it was time for us to come downtown. We love the concept of being casual, chic, cool, innovative and surprising.”

Hermes decked out a block of empty warehouses to showcase their spring-summer menswear collection, which had previously shown in Paris.

The laid-back line, perfect for a day at the beach, included comfy T-shirts, shorts and light jackets in neutral colors with occasional pops of neon yellow.

hermes goes hipster at downtown los angles fashion event

“You’re going to see really some beautiful, fresh, spring colors,” Chavez said before the show. “You’re going to see an easiness and casualness that is really going to epitomize the lifestyle of Southern California, California in general. But just a very relaxed, fresh and young approach to Hermes clothing,”

Cozy V-neck pullovers, leather jackets and plush shirts were paired strappy sandals and messenger bags.

But even the beach bum has to go to class eventually. So designer Veronique Nichanian provided plenty of prep in matching blue shorts and polo shirts, and a button-down sweater with bright yellow diamonds - a playful take on argyle.

The show ended with the Beatles’ classic “All You Need is Love” blaring as tie-dyed tops in navy, purple, and of course highlighter yellow, made their way down the runway.

Along with snacks from Airstream food-trucks, guests were encouraged to touch fabrics displayed on walls and listen to records of past runway show music - the album sleeves decorated with printed designs from Hermes’ signature silk scarves.

Long Beach indie band Cold War Kids performed for the crowd.

Source :Al Arabiya

arabstoday
arabstoday

Name *

E-mail *

Comment Title*

Comment *

: Characters Left

Mandatory *

Terms of use

Publishing Terms: Not to offend the author, or to persons or sanctities or attacking religions or divine self. And stay away from sectarian and racial incitement and insults.

I agree with the Terms of Use

Security Code*

hermes goes hipster at downtown los angles fashion event hermes goes hipster at downtown los angles fashion event

 



Name *

E-mail *

Comment Title*

Comment *

: Characters Left

Mandatory *

Terms of use

Publishing Terms: Not to offend the author, or to persons or sanctities or attacking religions or divine self. And stay away from sectarian and racial incitement and insults.

I agree with the Terms of Use

Security Code*

hermes goes hipster at downtown los angles fashion event hermes goes hipster at downtown los angles fashion event

 



GMT 16:52 2017 Tuesday ,21 February

Iraqi troops push into Daesh-held southern

GMT 10:50 2017 Tuesday ,05 December

Technip lands Bahrain refinery mega contract

GMT 08:12 2017 Monday ,10 April

Minister receives School Mini Olympics winners

GMT 13:15 2017 Thursday ,31 August

Al-Basher Arrives in the Holy Land

GMT 18:19 2017 Tuesday ,17 October

Producers' group moves to expel Weinstein

GMT 13:00 2015 Sunday ,18 October

DEWA participates in 11th Women’s Forum in France

GMT 15:48 2017 Wednesday ,22 February

GOIC Encourages Paper Industry in GCC States

GMT 02:41 2016 Tuesday ,08 November

US, Turkey COS held talks on Syria, Iraq

GMT 23:18 2017 Wednesday ,22 November

HRH Premier lauds Bahrain's ability to host major events

GMT 06:53 2017 Friday ,03 March

Ahly's former happy for CAF honoring

GMT 05:09 2017 Saturday ,25 February

Oprah Winfrey slated to address college graduates

GMT 23:47 2017 Monday ,13 November

Mohammed bin Rashid receives Italian Prime Minister

GMT 21:43 2016 Monday ,19 September

US airstrike allegedly kills 8 afghan policemen

GMT 18:29 2017 Monday ,11 September

British MPs to vote on bill to avoid 'chaotic' Brexit

GMT 10:41 2017 Sunday ,12 February

Quebec says 'No to Islamaphobia'

GMT 23:52 2017 Saturday ,09 September

France Says 26 French Hurt in Barcelona Attack
Arab Today, arab today
 
 Arab Today Facebook,arab today facebook  Arab Today Twitter,arab today twitter Arab Today Rss,arab today rss  Arab Today Youtube,arab today youtube  Arab Today Youtube,arab today youtube

Maintained and developed by Arabs Today Group SAL.
All rights reserved to Arab Today Media Group 2021 ©

Maintained and developed by Arabs Today Group SAL.
All rights reserved to Arab Today Media Group 2021 ©

arabstoday arabstoday arabstoday arabstoday
arabstoday arabstoday arabstoday
arabstoday
بناية النخيل - رأس النبع _ خلف السفارة الفرنسية _بيروت - لبنان
arabstoday, Arabstoday, Arabstoday