U.S. cable network VH1 says its new season of the recently revived "Pop Up Video" series will start Monday. The show, which peppers popular music clips with "pop up" bubbles containing trivia and witty observations, debuted in 1996 and ran through 2002. It was revived last year and the latest edition is to begin next week. "For the first time ever, VH1 will bring the fun of 'Pop Up Video' to Lollapalooza 2012 by putting attendees in the spotlight as stars of their own videos," VH1 said in a news release Monday. "From Aug. 3-5, festival-goers in Chicago's Grant Park will be able to step into the fun and irreverent world of 'Pop Up Video' to an unprecedented degree, in real life via 'augmented reality' software. ... The breakthrough technology will allow fans to see themselves live on a jumbo screen, interacting with music videos from Lollapalooza artists, including the Red Hot Chili Peppers, The Black Keys, Fun., B.o.B. and Gary Clark Jr. In addition, participants will get the full 'pop up' treatment via custom bubbles of humorous info about the videos and insider Lollapalooza facts, overseen by the series' actual editorial team. They can then post photos from the experience instantly to Facebook and Twitter through a custom application."
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All rights reserved to Arab Today Media Group 2021 ©
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