Silent Assembly launches in the UK & appoints BRIGHT LIGHT
Lingerie brand Silent Assembly
London - Arab Today
BRIGHT LIGHT has been appointed to handle the PR for lingerie brand Silent Assembly. The brand is the brainchild of lingerie innovator Kay Cohen (Victoria’s Secret Biofit Bra, Pleasure State and Elle Macpherson Intimates) and features modern lingerie that meets the demands of everyday life. The collection offers supreme comfort with its patented Curvessence Technology which replaces metal underwires with engineered nylon ribs which contour perfectly to the left and right sides of the body, delivering incredible fit and all day comfort. BRIGHT LIGHT has used its experience and knowledge of the lingerie market to develop a 360 media campaign to launch the brand in the UK.
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Bucharest - SANA
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Moscow - TASS
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London - DPA
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Spain - DPA
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Dubai - Arab Today
Dubai-based label ASMARAÏA just launched its pre-fall 2019 collection — and it’s all about cruelty-free, sustainable fashion with a festive edge. Checkmate The 15-piece collection features this checkered skirt-and-jacket ensemble that is giving us major “Clueless” vibes. Gold Rush ‘Tis the season to sparkle and this dazzling, floor-length gold skirt will do the trick. Take note of the chic black bow detail at the waist — it’s the ultimate party look. Feathered fashion The brand works with environmentally-friendly materials such as organic cotton, recycled polyester and faux fur, so you can be sure this feathered look doesn’t come at the cost of an animal’s life. Jewel Tones If you want to glisten like a polished jewel at your next festive function, this emerald-colored skirt is the perfect choice with its sequin details and shimmery overlay. Golden Girl Leopard print
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