Guerlain introduces Le 68 Eau de Parfum

Guerlain is launching Le 68 Eau de Parfum today, a tribute to the beauty brand's roots. Guerlain first set up shop in 1913 at 68 Champs-Élysées in Paris, and to celebrate the opening Jacques Guerlain created the Parfum des Champs-Élysées, housed in a Tortoise bottle in Baccarat crystal. This new Eau de Parfum is a woody fragrance that has a bouquet of heliotrope and benzoin. The notes start with tangerine with cardamom, before revealing magnolia, orange blossom and everlasting flower, tonka bean, benzoin and cistus, while cedar and incense finish it off. The bottle includes a platinum silkscreen printing representing a drawing of the 68 Champs-Élysées address. The new fragrance is available exclusively at Harrods from 1 November, priced at £154 for 75ml.