Hair extension brand American Dream appoints Unleashed Potential
London - Arab Today
Unleashed Potential has been appointed to handle the press and publicity for hair extension brand American Dream. Established in 1980, the company offers 100% remi human hair, Thermofibre weft extensions, as well as wigs for salons, session stylists and consumers. Working initially on a project basis, the agency will be managing the brand's trade profile and maximising wider media coverage for forthcoming launches including: Hair Addition, a ponytail hairpiece with three discreet cords; dual-coloured Loop Duo, which offers two looks from one hairpiece; and the Instant Bun, ideal for creating natural-looking top knots and instant buns.
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Dubai - Arab Today
Dubai-based label ASMARAÏA just launched its pre-fall 2019 collection — and it’s all about cruelty-free, sustainable fashion with a festive edge. Checkmate The 15-piece collection features this checkered skirt-and-jacket ensemble that is giving us major “Clueless” vibes. Gold Rush ‘Tis the season to sparkle and this dazzling, floor-length gold skirt will do the trick. Take note of the chic black bow detail at the waist — it’s the ultimate party look. Feathered fashion The brand works with environmentally-friendly materials such as organic cotton, recycled polyester and faux fur, so you can be sure this feathered look doesn’t come at the cost of an animal’s life. Jewel Tones If you want to glisten like a polished jewel at your next festive function, this emerald-colored skirt is the perfect choice with its sequin details and shimmery overlay. Golden Girl Leopard print
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