'The Beach' new attraction for all

Dubai has an endless number of places that should not be missed; whether you are a resident or a tourist. The Beach opposite JBR is one of Dubai's newest additions to the leisure and entertainment landscape, offering first time experiences of an outdoor lifestyle destination in the region.
The development has emerged as one of the city's must-visit locations by the sea and uniquely set along the coastline of Dubai Marina. It captures the essence of Dubai: charming and urbane, warm and welcoming, the destination spans over 300,000 sq. ft. and truly brings the region's community together.
The entire project is the first of its kind to offer a wide range of facilities to the residents surrounded at the Jumeirah Beach Residence while the leisure-seeking tourists and visitors don't resist the charm of its design and detail with architectural definition.
The Piazza, which stands apart as art hub in the Marina, witnesses a huge number of visitors that come to admire the architect in the presence of live performances and art installations to support the growing art appreciation in Dubai, alongside bringing traditional performers to celebrate Emirati culture and the nation's festivities.
The Beach, which consists of plentiful choices to both residents and tourists of the region offering a range of shops, Cineplex, outdoor screen, restaurants, play-areas, walkways, lawns, outdoor running track and gym equipment, benches, sunbeds and cabanas, bean bags against a canvas of the sea, sky, sand and palm trees.
For those who make their time at The Beach to enjoy some foods, the restaurants make an appeal to different tastes, offering casual dining and cafes by the shore.
The promenade hosts a variety of new international and regional concepts, with a comprehensive line of dining options, ranging from quick service restaurants to boutique-style eateries and sophisticated dining concepts. Some new outlets making their debut at the venue include La Playa, Dubai's first outdoor screen, Real Madrid Café, the first of its kind in the world, Eggspectation, Le Paradis du Fruit, Fruiteiro do Brasil, Eat Greek, Leopold's of London, Tike, Awani and Obica.
From fashionable boutiques to international retail outlets, The Beach offers just the right mix of stores for beachfront shopping with funky boutiques like Sauce on Sea, to a tourist's dream spot to grab their latest memory at "I Love Dubai”.
The facility provides an array of fun-filled and adventurous outdoor experiences including weekly fitness sessions, a splash pad play area specifically designed with kids in mind, and the waterpark, an inflatable playground attracting both kids and adults looking for an extraordinary water sports experience that takes fun to new heights.
Families can enjoy a stroll together after dinner or prams can be pushed in the morning with their friends on the outdoor fitness track fitted out with workout equipment - a great way to stay fit while walking on a cushioned surface. For relaxation, the lawn is perfect for a family picnic or a soak in the sun - an ideal spot to enjoy the outdoors by the sea.
However, visitors can spend a day at the beach in style at the club, where they can tan on a sunbed, have their own side table, rent a towel and receive all day access to changing rooms, toilets and internal showers. The open beachfront is also accessible to the public for regular beachgoers.
A great way to catch the latest film after a day out at The Beach is at Reel Cinemas, a 10-screen theatre hosting over 900 people and features three platinum movie suites, a platinum lounge with a dedicated kitchen, and seven standard screens.
Guests can also watch their favourite film or a sports event under the stars while seated comfortably on bean bags at La Playa Lounge, the outdoor screen - a new experience for film goers in Dubai that can host up to 1,000 people.
While everything is set to attract the visitors, the ample car park space is also a huge attraction for many.
The visitors can enjoy the 3-hour complementary parking upon spending Dhs75 at any outlet at the destination or while watching a movie at Reel Cinemas.
Source: The Gulf Today