hard rock plans for mideast hotels
Last Updated : GMT 06:49:16
Arab Today, arab today
Arab Today, arab today
Last Updated : GMT 06:49:16
Arab Today, arab today

Hard Rock plans for MidEast hotels

Arab Today, arab today

Arab Today, arab today Hard Rock plans for MidEast hotels

Dubai - Arabstoday

Hard Rock International, the US café and hotel chain, will kick-start a stalled plan to launch branded hotels in the Middle East as it moves to broaden its portfolio, its CEO said Tuesday. The Hard Rock business, which operates 15 properties worldwide, said in 2007 it would roll out hotels in Dubai and Abu Dhabi, but the plan was put on ice after the onset of the global crisis. The US chain is now eying a portfolio of 40 hotels by 2018, to include a trio of properties in the Middle East. The UAE, Qatar, Egypt and Beirut are all potential locations. “Given the global economic situation, one or two companies have paused for breath before making huge hospitality-related investments. We were pausing for breath but now we’re starting to move forward,” said Hamish Dodds, President and CEO. “Strategically nowadays, we are not just focused on cafes but much more focused on hotel opportunities and casino opportunities. We felt we could probably get around 40 hotels by 2018. It would be nice to think that two or three would be in the Middle East.” Privately-held Hard Rock, which was sold to the Seminole Tribe of Florida in 2006 in a deal worth $965m, this month launched its new restaurant in Dubai’s Festival City, after more than a year of delays. The new outlet replaced the original Hard Rock Café on the emirate’s Sheikh Zayed Road, which was forced to close after 11 years of operation following the sale of the site. The restaurant’s owner declined to specify the reasons behind the delayed launch of the new café, but alluded to tightening bank credit in the wake of the financial crash. Dodds said it was a “complicated process”, made worse by “a difficult economic situation where banks were reluctant to lend”. The new 26,400 sq ft Dubai cafe, the largest in the firm’s Middle Eastern and Asian portfolios, includes seating for more than 350 guests, a bar, convertible live music space and a 2,500 sq ft Rock Shop. Owners are targeting revenues of $8-10m in the first year of operations. Franchisee Hard Rock Middle East, which operates six outlets in the region, plans up to five more cafes in the next three years, and to upgrade its existing assets. It is likely to hire at least 250 new staff for the expansion. “If we look at Doha, that might be a 12-month programme; we’re looking at Jordan and that might be a two-year timeframe. In Muscat, in Oman we’re still considering whether the market is ready for us,” said Dodds. “We’re also looking at Jeddah at the moment in Economic City. It’s a very preliminary assessment but a lot of the American brands have done well there.” The firm is planning to upgrade is existing restaurants in Bahrain, Beirut and Cairo within the next two years, he said.

arabstoday
arabstoday

Name *

E-mail *

Comment Title*

Comment *

: Characters Left

Mandatory *

Terms of use

Publishing Terms: Not to offend the author, or to persons or sanctities or attacking religions or divine self. And stay away from sectarian and racial incitement and insults.

I agree with the Terms of Use

Security Code*

hard rock plans for mideast hotels hard rock plans for mideast hotels

 



Name *

E-mail *

Comment Title*

Comment *

: Characters Left

Mandatory *

Terms of use

Publishing Terms: Not to offend the author, or to persons or sanctities or attacking religions or divine self. And stay away from sectarian and racial incitement and insults.

I agree with the Terms of Use

Security Code*

hard rock plans for mideast hotels hard rock plans for mideast hotels

 



GMT 12:49 2017 Wednesday ,06 September

Senegal wants to buy 10 units of ship from PT PAL Indonesia

GMT 22:57 2017 Wednesday ,01 March

Trump lays out his vision of America to Congress

GMT 21:08 2017 Sunday ,17 September

OIC condemns suicide attack in Cameroon

GMT 00:59 2017 Sunday ,10 December

hmad Zahid's Visit To Rohingya Camp

GMT 02:25 2017 Friday ,24 February

Pope in emotion-charged visit to Italy quake zone

GMT 22:26 2016 Thursday ,22 September

Indian market closes higher

GMT 05:52 2016 Wednesday ,05 October

Robin Williams’ widow details actor’s final days

GMT 18:42 2017 Saturday ,07 October

Education, Works ministries discuss cooperation

GMT 03:11 2017 Friday ,14 April

5 Sudanese soldiers killed in Yemen

GMT 15:35 2017 Saturday ,25 February

United Nations chief arrives in Saudi

GMT 20:47 2017 Saturday ,07 October

PM asserts to bolster relations with Egypt
Arab Today, arab today
 
 Arab Today Facebook,arab today facebook  Arab Today Twitter,arab today twitter Arab Today Rss,arab today rss  Arab Today Youtube,arab today youtube  Arab Today Youtube,arab today youtube

Maintained and developed by Arabs Today Group SAL.
All rights reserved to Arab Today Media Group 2021 ©

Maintained and developed by Arabs Today Group SAL.
All rights reserved to Arab Today Media Group 2021 ©

arabstoday arabstoday arabstoday arabstoday
arabstoday arabstoday arabstoday
arabstoday
بناية النخيل - رأس النبع _ خلف السفارة الفرنسية _بيروت - لبنان
arabstoday, Arabstoday, Arabstoday