Marriott caters to Arabic speakers with new website

In a bid to woo an increasingly important market segment - affluent Arabic speakers and frequent flyers from the Middle East - the Marriott hotel chainhas launched its international website in Arabic. The new portal allows Arabic-speaking customers around the world to book stays across the chain’s 3,800 properties in 74 countries. The Marriott brand has asserted a strong presence in Dubai, where it boasts the tallest hotel in the world. The JW Marriott Marquis Dubai stands at 355 metres (1,655 feet) and consists of twin towers each with 77 floors. More than $100 million of revenue is booked annually via marriott.com in Arabic-speaking countries, the company says. The Marriott joins the Fairmont and the Hilton in offering website services in Arabic.