Euro Motors welcomes new BMW 5 Series sedan

Euro Motors, the official BMW Group importer in Bahrain, has welcomed the new BMW 5 Series to its showroom.
 
The seventh generation of the BMW 5 Series Sedan cuts a sporty, elegant and stylish figure with further enhanced dynamics and an unbeatable line-up of assistance systems. It also offers an unmatched degree of connectivity and a new innovative operating system to give drivers in Bahrain a redefined experience behind the wheel of the much-loved luxury sedan.

Superior driving pleasure and unsurpassed aerodynamics

The design and aerodynamics of the seventh-generation BMW 5 Series have been heavily upgraded to add higher levels in efficiency, comfort and performance. Rigorous application of the BMW EfficientLightweight design concept, with increased use of aluminium and high-strength steels, reduces the weight of the 5 Series Sedan by up to 100 kilograms from that of its predecessor. The newly designed chassis, a low centre of gravity, BMW’s hallmark even weight distribution and a lightweight body offering exceptional torsional stiffness combine a wonderfully dynamic driving experience with the long-distance comfort for which the BMW 5 Series is renowned. Various chassis options such as Integral Active Steering, which can now be teamed with xDrive intelligent all-wheel drive, add further talents to a dynamics-focused overall package designed to ensure the BMW 5 Series once again stands at the top of its class.
 
Paul Yates, general manager of Euro Motors, said: “We are thrilled to have the much-anticipated all-new BMW 5 Series available in our showrooms for our customers in Bahrain. We are confident that our customers will enjoy the elegance, aesthetic appeal and the driving experience it delivers. Euro Motors has gone from strength to strength in the Bahraini market, continually delivering exceptional customer service and offering the latest models from the BMW Group. Now, with the BMW 5 Series, we have another strong product for those seeking a unique combination of luxury and performance.”

The next step to automated driving
   
The car also includes a wealth of assistance systems, offering the driver support at critical moments, or even less demanding ones, such as traffic jams, slow-moving traffic and monotonous stretches of motorway. The car is fitted as standard with a stereo camera, which teams up with optional radar and ultrasound sensors to monitor the area around the car. New features in the BMW 5 Series alongside the evasion aid and Crossing traffic warning are the Lane Change Assistant and Lane keeping assistant with active side collision protection. The latter keeps an eye on the lane markings and the area around the car, and actively helps the driver to avoid looming collisions by applying corrective steering inputs.

The BMW 5 Series also takes another step towards automated driving with extended functions for the optional Active Cruise Control (ACC) system steering and lane control assistant. These include adoption of speed restrictions; which drivers can select as part of the Speed Limit Assist option. They can confirm adoption of a speed restriction and make an adjustment of +/– 15 km/h / 9 mph in the system settings. From rest to 210 km/h (130 mph) the car assists with distance-keeping, accelerating, braking and lane control. This increases comfort significantly – in particular at low speeds and in slow-moving traffic on clogged up motorway sections. The intelligent Auto Start Stop function now adjusts its responses to the route and traffic conditions and therefore offers even greater driving comfort.

Intuitive usability and extensive comfort

With a stronger focus on user-friendliness, the new BMW 5 Series is fitted with the latest-generation iDrive system. In top specification, it displays navigation, telephone and entertainment features, plus vehicle functions, on a high-resolution 10.25-inch screen. The system can be operated using the iDrive Controller, by voice command or gestures, or by touching the display controls directly, as the driver wishes. The latest-generation full-colour BMW Head-Up Display has a projection surface that is 70 per cent larger than before and displays traffic signs, telephone listings, radio stations, music tracks, navigation instructions and warnings from the assistance systems.

Advanced link-up of man, machine and environment
 
The new BMW 5 Series also offers a more interactive car, with a higher proposition in terms of connectivity. As it caters for business professionals, many BMW ConnectedDrive features are combined with new services for extra comfort and to help customers make smarter time investments. These include the new ParkNow technology for digital parking space reservation and payment, the On-Street Parking information for intelligent parking space search function and the optional Parking Assistant, which detects empty spots and parks the vehicle automatically. Plus, the Microsoft Exchange service now enables Microsoft Office 365 users to sync emails, calendar entries and contacts and edit them inside their car.

BMW 530i and BMW 540i: the new petrol engines

All the engines in the 5 Series Sedan line-up belong to the newly developed, modular BMW EfficientDynamics family of power units. BMW TwinPower Turbo technology instils all the members of the family with outstanding performance combined with exceptional efficiency. Two petrol variants will be available from launch, working in tandem with either rear-wheel drive or BMW xDrive intelligent all-wheel drive.

At the unveiling of the new model at an exclusive event in Bahrain, Dr. Hamid Haqparwar, director of sales and marketing for BMW Group Middle East, said: “The all-new BMW 5 Series continues to prove its individuality with the latest model as it embodies what many customers in the Middle East region expect in a luxury sedan. The design of the exterior is modern and elegant, which encapsulates into a spacious, luxurious and cosy interior. The all-new BMW 5 Series is a unique combination of sportiness, quality, comfort and functionality. It is built to understand the driver through an impressive line-up of outstanding new technology features, including the fifth-generation iDrive system, as well as various driver-assist systems. These are in addition to several new services and BMW ConnectedDrive features that enhance convenience and safety. Essentially, it has all the required features it needs to continue the remarkable success that its predecessors have achieved: around 7.9 million BMW 5 Series cars have been sold across its first six generations.”

The car is available in showrooms now, starting at BD20,995 ($55,286.4)