report shows communication challenges faced by governments worldwide
Last Updated : GMT 06:49:16
Arab Today, arab today
Arab Today, arab today
Last Updated : GMT 06:49:16
Arab Today, arab today

Report shows communication challenges faced by governments worldwide

Arab Today, arab today

Arab Today, arab today Report shows communication challenges faced by governments worldwide

Mona Al Merri
DUBAI - Arab Today

The voice of the citizen is not taken into account in decision-making at the government level, said 75 per cent of respondents in a survey published in the WPP’s ‘Leaders’ Report: The Future of Government Communication’, launched on Thursday.

In the age of instability and insecurity, government communication sectors worldwide are dealing with five key challenges, showed the report, launched in the Middle East by WPP (a leading global marketing and communication company) in partnership with the Government of Dubai Media Office.

The report, which is an all-encompassing review of 40 countries — including the UAE, Saudi Arabia, Qatar, Jordan and Lebanon — explores the status of government communications departments, and the challenges and concerns of leaders and practitioners in the field.

“The report will contribute to the international dialogue at the Public Diplomacy and Government Communication Forum (taking place on March 12) and guide government communication professionals and decision makers in finding new opportunities for optimising their strategic approach. It will also guide them to understand the challenges that need to be overcome in a rapidly changing environment,” said Mona Al Merri, Director-General of the Government of Dubai Media Office.

Statistics showed that the main challenge facing the government communication sector is the declining levels of trust in government, which has undermined the connection between those who are governed and those who govern them

It further noted that audiences have been fractured and increasingly polarised, which undermined the broadcast model of communication that many governments rely on.

“Authorities now struggle to deliver personalised, integrated communications to citizens who increasingly filter out information from the government entirely, as a majority of them (75 per cent) don’t believe senior leadership understands social and digital media,” showed the report.

Another key challenge lies in the nature of the conversation between the government and people. Sixty per cent of the respondents said today’s government communication is struggling to move beyond primarily one-way conversations.

In interviews with government communication leaders around the world, the report showed: “Only 31 per cent see citizen engagement as a priority for government, and only 14 per cent have had any training on public engagement.” The report also touched on the capability of government communication teams, highlighting that 50 per cent of the respondents say they lack the right skills for their job, and cite bureaucracy as the number one challenge to overcoming this deficit.

Meanwhile, the report finds that government communication still lacks the influence it is meant to have. “It is under-invested in as a function of government and insufficiently utilised as an essential part of policy development and delivery,” stated the report. In total, 85 per cent of respondents don’t believe that communication is involved at all in the policy delivery process.

“The report offers eye-opening insights into the government communications sector, allowing decision makers to restore it to its original role as a tool for engagement and re-connection,” said Sunil John, founder and CEO of ASDA’A Burson-Marsteller.

He pointed out the survey examined a global sample while the Middle East was only represented by a few countries. “The results, therefore, reflect a broader global trend rather than a local one. If we zero in on the UAE, for instance, we can see that the situation is different and government communications at both the federal and emirate level are more integrated, highly relevant, and effective,” added John.

The Leaders’ Report: The Future of Government Communication includes a comprehensive audit of existing practice and data in the government communications field, a global conversation with eight advisory board members, and in-depth qualitative interviews across 20 countries and five multilateral organisations. It also included an online quantitative survey across 30 countries.

 

Box: Survey findings

85% of respondents said communication is not involved at all in the policy delivery process.

75% of respondents said citizens are not taken into account in decision making.

60% of respondents said communication skews towards purely one-way (organisation to public) flow of information.

54% of respondents said bureaucracy is the number one challenge

source : gulfnews

arabstoday
arabstoday

Name *

E-mail *

Comment Title*

Comment *

: Characters Left

Mandatory *

Terms of use

Publishing Terms: Not to offend the author, or to persons or sanctities or attacking religions or divine self. And stay away from sectarian and racial incitement and insults.

I agree with the Terms of Use

Security Code*

report shows communication challenges faced by governments worldwide report shows communication challenges faced by governments worldwide

 



Name *

E-mail *

Comment Title*

Comment *

: Characters Left

Mandatory *

Terms of use

Publishing Terms: Not to offend the author, or to persons or sanctities or attacking religions or divine self. And stay away from sectarian and racial incitement and insults.

I agree with the Terms of Use

Security Code*

report shows communication challenges faced by governments worldwide report shows communication challenges faced by governments worldwide

 



GMT 13:42 2015 Saturday ,04 April

Libyan warplane targets camp in Gharyan town

GMT 15:14 2017 Wednesday ,01 March

UN documents nearly 1,500 child soldiers in Yemen

GMT 07:24 2017 Sunday ,01 October

Mexico unlikely to find more quake survivors

GMT 16:15 2015 Wednesday ,11 November

German intelligence 'spied' on Fabius, FBI, UN bodies

GMT 01:32 2017 Saturday ,15 April

Russia's Putin earns about 157,000 USD in 2016

GMT 16:30 2017 Saturday ,15 July

Minister of planning gives priority

GMT 19:45 2017 Wednesday ,05 April

President of Senegal Meets Attorney General

GMT 05:18 2017 Thursday ,21 September

Over 80 missing after migrant boat sinks off Libya

GMT 19:22 2017 Saturday ,01 April

UN: Number of Syrian Refugees Tops 5 million

GMT 15:16 2016 Thursday ,29 September

FBI to put up database on police use of deadly force

GMT 05:06 2016 Friday ,30 September

Indian markets open flat

GMT 01:57 2017 Tuesday ,10 October

Twin suicide bombs kill 13 near Mogadishu airport

GMT 02:25 2017 Friday ,08 September

UAE celebrates National Day at Expo 2017 Astana

GMT 06:19 2017 Sunday ,08 January

Bleaching poses the gravest threat to coral reefs

GMT 12:35 2017 Monday ,18 September

Elham Shahin happy for “Day for Women”

GMT 09:46 2017 Thursday ,22 June

US existing home sales unexpectedly rise in May

GMT 02:36 2017 Tuesday ,10 January

US embassy condemns Al-Arish suicide attack

GMT 10:34 2017 Sunday ,26 November

czar faces graft probe
Arab Today, arab today
 
 Arab Today Facebook,arab today facebook  Arab Today Twitter,arab today twitter Arab Today Rss,arab today rss  Arab Today Youtube,arab today youtube  Arab Today Youtube,arab today youtube

Maintained and developed by Arabs Today Group SAL.
All rights reserved to Arab Today Media Group 2021 ©

Maintained and developed by Arabs Today Group SAL.
All rights reserved to Arab Today Media Group 2021 ©

arabstoday arabstoday arabstoday arabstoday
arabstoday arabstoday arabstoday
arabstoday
بناية النخيل - رأس النبع _ خلف السفارة الفرنسية _بيروت - لبنان
arabstoday, Arabstoday, Arabstoday