bundesliga secures record price for tv rights
Last Updated : GMT 06:49:16
Arab Today, arab today
Arab Today, arab today
Last Updated : GMT 06:49:16
Arab Today, arab today
Media » TV

Bundesliga secures record price for TV rights

Arab Today, arab today

Arab Today, arab today Bundesliga secures record price for TV rights

Pay TV Sky has lost its domestic monopoly to screen Bundesliga matches live
Berlin - AFP

 The Bundesliga on Thursday sold the broadcasting rights for four seasons at a record price, in what it said was an important step towards ensuring the "future viability" of German football.

Bidders including pay TV giants Sky and Eurosport as well as public television ZDF stumped up an average total of at least 1.4 billion euros ($1.6 billion) per season for the right to screen live first and second division league matches domestically and internationally.

The Bundesliga said sales of the domestic television rights alone for the 2017-18 to 2020-21 seasons have reached 4.64 billion euros so far, with the average price per season 85 percent above current contracts.

Two more TV packages in the "highlights" category have not been awarded yet as bids failed to meet expectations, said Christian Seifert, chief of the DFL or Deutsche Fussball Liga.

Some international broadcast rights, such as for the Chinese market, have also not yet been decided.

Sky lost its domestic monopoly to screen matches live although it kept its grip on most weekend games. Eurosport meanwhile won the rights to 43 Bundesliga games, as well as some relegation matches.

"The tender result is an important step towards ensuring the future viability of Germany's top football. The Bundesliga now has the conditions to continue to be one of the three strongest football leagues in the world in terms of revenues, and to showcase the sport at the highest level," said Seifert.

- 'Wish come true' -

Europe's top-flight football leagues have been scrambling to play catch up with the English Premier League which auctioned broadcasting rights for live games for a massive 3.3 billion euros per season.

As the TV bonanza is shared out among clubs, English sides are raking it in, and players are voting with their feet.

Several Bundesliga stars have left for the Premier League over the past year.

Kevin de Bruyne's record transfer to Manchester City earned Wolfsburg a reported 79.8 million euros ($89.3 million) last August.

Son Heung-Min joined Tottenham Hotspur for £22 million (30 million euros, $34 million) from Leverkusen in the same month after Liverpool paid Hoffenheim £29 million for Roberto Firmino last June and Germany captain Bastian Schweinsteiger signed for Manchester United for £14 million from Bayern Munich in July.

To stand a chance against the lucrative contracts offered by major Premier League sides, the Bundesliga had hoped to obtain at least 1 to 1.5 billion euros in TV rights revenues -- a target that it has now surpassed.

In reaction to the Thursday's announcement, Bayern Munich boss Karl-Heinz Rummenigge said: "My wish has come true."

"The top clubs are under great pressure internationally. It is therefore important to get these revenues up. That helps us to survive in the international competition," he told national news agency DPA.

arabstoday
arabstoday

Name *

E-mail *

Comment Title*

Comment *

: Characters Left

Mandatory *

Terms of use

Publishing Terms: Not to offend the author, or to persons or sanctities or attacking religions or divine self. And stay away from sectarian and racial incitement and insults.

I agree with the Terms of Use

Security Code*

bundesliga secures record price for tv rights bundesliga secures record price for tv rights

 



Name *

E-mail *

Comment Title*

Comment *

: Characters Left

Mandatory *

Terms of use

Publishing Terms: Not to offend the author, or to persons or sanctities or attacking religions or divine self. And stay away from sectarian and racial incitement and insults.

I agree with the Terms of Use

Security Code*

bundesliga secures record price for tv rights bundesliga secures record price for tv rights

 



GMT 12:11 2017 Thursday ,27 July

Tony Baroud to present new TV show

GMT 23:00 2017 Monday ,16 October

Egypt FM to head for Slovenia on Monday

GMT 20:06 2017 Friday ,20 January

Daesh in new demolitions at Syria’s Palmyra

GMT 21:06 2017 Friday ,24 November

Marriyum condemns Hayatabad terrorists attack

GMT 01:00 2017 Saturday ,25 November

Cabinet Affairs Minister Meets Indonesian Ambassador

GMT 02:34 2018 Thursday ,04 January

Merger creates state-owned gas giant

GMT 10:08 2017 Tuesday ,07 March

Geneva farce: The regime is the opposition

GMT 10:19 2017 Saturday ,18 November

AJK Prime Minister condemns across LoC shelling
Arab Today, arab today
 
 Arab Today Facebook,arab today facebook  Arab Today Twitter,arab today twitter Arab Today Rss,arab today rss  Arab Today Youtube,arab today youtube  Arab Today Youtube,arab today youtube

Maintained and developed by Arabs Today Group SAL.
All rights reserved to Arab Today Media Group 2021 ©

Maintained and developed by Arabs Today Group SAL.
All rights reserved to Arab Today Media Group 2021 ©

arabstoday arabstoday arabstoday arabstoday
arabstoday arabstoday arabstoday
arabstoday
بناية النخيل - رأس النبع _ خلف السفارة الفرنسية _بيروت - لبنان
arabstoday, Arabstoday, Arabstoday