Android devices are gaining on Apple products and the Android operating system has topped iOS for satisfaction and brand loyalty, a U.S. research firm says. Media brand researcher Brand Keys said Samsung and Amazon are beginning to overhaul Apple for brand loyalty in the smartphone and tablet markets, the website TabTimes reported Friday. "It is an enormous switch-over," Brand Keys President Robert Passikoff told Mobile Marketer. "The more personal aspects beyond just connectivity are becoming the important emotional engagement factors and that, generally speaking, brands that cannot do that are not going to be at the top of the list. "Apple has been at the top of the list for a long time but has kind of stalled in terms of this sense of personal innovation and Samsung seems to have taken that on for themselves." Samsung has passed Apple in the smartphone loyalty stakes, Brand Keys said, while in the tablet marketplace Amazon has stolen a march on the iPad with its Kindle Fire. "Apple was very reactive in terms of having to come out with a smaller version [of the iPad] because Amazon had [a smaller] one," Passikoff said.
GMT 17:42 2018 Wednesday ,31 October
Launch of cargo spacecraft Progress MS-10 to ISS set for 16 NovemberGMT 14:18 2018 Saturday ,27 October
First launch of Soyuz-FG booster after Oct 11 incident scheduled on 16 NovGMT 16:58 2018 Monday ,22 October
Report on Soyuz-FG vehicle malfunction to be approved on 30 OctoberGMT 22:05 2018 Friday ,19 October
NASA chief believes human mission to Mars should become international projectGMT 16:31 2018 Monday ,15 October
Roscosmos chief to inform NASA and ESA on probe into Soyuz booster incidentGMT 18:09 2018 Thursday ,11 October
Russia to provide NASA with full information on Soyuz emergency landingGMT 16:09 2018 Thursday ,11 October
President Putin to receive report on aborted Soyuz space launch to ISSGMT 10:49 2018 Friday ,19 January
Amazon narrows list of 'HQ2' candidates to 20Maintained and developed by Arabs Today Group SAL.
All rights reserved to Arab Today Media Group 2021 ©
Maintained and developed by Arabs Today Group SAL.
All rights reserved to Arab Today Media Group 2021 ©
Send your comments
Your comment as a visitor