LG Electronics signs strategic alliance with Intel for WiDi technology

LG Electronics, the world's second- largest TV maker, said Thursday that it has signed a strategic alliance with Intel to promote the U.S.-based firm's Wireless Display (WiDi) technology. "Intel WiDi will be embedded into next year's LG CINEMA 3D Smart TVs, making them the first in the TV industry to feature Intel WiDi technology," LG Electronics said in an e-mailed statement. The Intel's WiDi technology refers to a wireless connectivity interface which allows for instant viewing of content stored in notebooks and other external mobile devices on large screen TVs, projectors and monitors. Like wired connectivity standards, the technology does not require an active wireless Internet or WiFi connection to transfer contents such as YouTube videos onto TVs and monitors, according to LG. The WiDi establishes a direct connection between the WiFi chips embedded in the external mobile devices. "Through this strategic alliance, CINEMA 3D Smart TV users will be able to access a wider variety of content in a more convenient manner," said Ro Seog-ho, senior vice president of LG's TV business unit.