italy\s piedmont seeks foodies to boost tourism
Last Updated : GMT 06:49:16
Arab Today, arab today
Arab Today, arab today
Last Updated : GMT 06:49:16
Arab Today, arab today

Italy's Piedmont seeks foodies to boost tourism

Arab Today, arab today

Arab Today, arab today Italy's Piedmont seeks foodies to boost tourism

Turin - AFP

Long mocked for its poor weather and relatively obscure for many foreign tourists, the Piedmont region in northwest Italy is bidding to become a new destination for food and wine lovers. With Tuscan cities like Florence and Pisa regularly overrun by the summer hordes, tourism officials in Piedmont say their region has been spared and is a better fit for higher-spending foreigners who want some peace and quiet. "Bed and breakfasts, charming hotels and farmhouses that's the tourism we like, not mass tourism," Maria Elena Rossi, head of the tourism department for Piedmont told reporters on a media tour aimed at boosting the region. Inside the fresco-filled Castello della Manta, a mediaeval manor set on a wooded hillside southwest of the regional capital Turin, the talk at the gourmet restaurant is about making the most of the local cuisine. "It's true we have nice countryside and interesting architecture but it's not enough to bring in tourists year-round. They won't come except for in the high season," restaurant manager Marco Ghione told AFP on a tour. "With gastronomy, the tourists come all year round," he said. The restaurant occupies a wing of the castle and the kitchens are decorated with antique utensils and paintings. But the cooking is nouvelle cuisine, with rather stodgy local dishes adapted to demand for lighter food. "We are revising all the dishes of traditional Piedmontese cuisine and adapting them to today's needs. We are using products from the region and cooking them in a lighter way," Ghione said. The plan appears to be working and officials are expecting an increase of 10 percent in the number of "gastronomic tourists" coming this year. The length of time tourists stay and the amounts they spend are also rising. Foodie tourists are estimated to spend an average of 130 euros (185 dollars) per day double the amount of a normal visitor. Headlining Piedmont's campaign are the wines that have made the region famous Barolo and Barbaresco. But locals are hoping they will be drawn by more than just that. "The tourists who come here are those who want to get off the beaten track looking for a charming atmosphere linked to tradition," Rossi said. "We shouldn't forget that it was Piedmont that gave birth to the Slow Food movement" an international campaign for tasty and environmentally sustainable cuisine that has some 100,000 members, she added. Where are these high-end tourists coming from? "Half of them are Europeans, mainly from Germany, Austria, Switzerland and France. But they are also coming from the United States and Japan," Rossi said. Robin Gheesling, a US wine taster, says the region is gaining in prominence. "Piedmont is increasing in importance for Americans, particularly after Tuscany which is now saturated, she said. "Americans are looking for another region to discover and since Barolo is one of the most famous wines, it's a place people want to find out about."

arabstoday
arabstoday

Name *

E-mail *

Comment Title*

Comment *

: Characters Left

Mandatory *

Terms of use

Publishing Terms: Not to offend the author, or to persons or sanctities or attacking religions or divine self. And stay away from sectarian and racial incitement and insults.

I agree with the Terms of Use

Security Code*

italy\s piedmont seeks foodies to boost tourism italy\s piedmont seeks foodies to boost tourism

 



Name *

E-mail *

Comment Title*

Comment *

: Characters Left

Mandatory *

Terms of use

Publishing Terms: Not to offend the author, or to persons or sanctities or attacking religions or divine self. And stay away from sectarian and racial incitement and insults.

I agree with the Terms of Use

Security Code*

italy\s piedmont seeks foodies to boost tourism italy\s piedmont seeks foodies to boost tourism

 



GMT 06:46 2017 Wednesday ,04 October

Pope to bless icon for Holy Family Journey to Egypt

GMT 15:51 2017 Tuesday ,22 August

FVP informed on arrangements for Sudan in meetings

GMT 04:55 2016 Monday ,03 October

Alec Baldwin nails it as Trump on ‘SNL’

GMT 21:15 2017 Tuesday ,19 September

Security forces intensify their presence in Kirkuk

GMT 03:39 2017 Saturday ,30 September

Al Jawaheri economic improvement

GMT 10:29 2018 Saturday ,06 January

Siniora meets German Ambassador

GMT 06:27 2017 Tuesday ,26 December

Embassy in Russia marks National Days

GMT 19:06 2017 Thursday ,05 January

Moral policing in Maharashtra, too

GMT 11:49 2017 Wednesday ,26 April

OIC Condemns Attack on Military Base in Afghanistan

GMT 18:35 2017 Monday ,27 February

UK foreign secretary leaves Egypt
Arab Today, arab today
 
 Arab Today Facebook,arab today facebook  Arab Today Twitter,arab today twitter Arab Today Rss,arab today rss  Arab Today Youtube,arab today youtube  Arab Today Youtube,arab today youtube

Maintained and developed by Arabs Today Group SAL.
All rights reserved to Arab Today Media Group 2021 ©

Maintained and developed by Arabs Today Group SAL.
All rights reserved to Arab Today Media Group 2021 ©

arabstoday arabstoday arabstoday arabstoday
arabstoday arabstoday arabstoday
arabstoday
بناية النخيل - رأس النبع _ خلف السفارة الفرنسية _بيروت - لبنان
arabstoday, Arabstoday, Arabstoday