lamborghini joins fastgrowing suv market
Last Updated : GMT 06:49:16
Arab Today, arab today
Arab Today, arab today
Last Updated : GMT 06:49:16
Arab Today, arab today

In Berlin

Lamborghini joins fast-growing SUV market

Arab Today, arab today

Arab Today, arab today Lamborghini joins fast-growing SUV market

Lamborghini says its new SUV 4x4 Urus will become its first hybrid vehicle.
Sant'Agata Bolognese - Arab Today

Lamborghini, the fabled Italian sports car manufacturer, on Monday unveiled its new Sports Utility Vehicle, accelerating into a fast growing market already crowded with upmarket rivals.

The Urus, as the four-wheel drive "super SUV" will be known, was revealed at the Volkswagen group-owned company's historic home near Bologna.

It will reach a top speed of 305 kph (190 mph), can go from zero to 100 kph in 3.6 seconds and brake from 100 kph to zero in 33.7 metres, company officials said.

Building the Urus, which will be sold in Europe for 171,500 euros ($203,000) excluding taxes, was "challenging at every level," said Lamborghini CEO Stefano Domenicali.

With its 650-horsepower, twin-turbo V8 engine, the Urus is something that has never been seen before on a road, according to the firm's design director, Mitja Borkert.

He said the SUV was inspired by two emblematic models from the past -- the LM002 that was the company's first foray into SUVs (it was dubbed the Lamborghini Truck), and the distinctively wedge-shaped Countach sportscar of the 1970s and 1980s.

The SUV "allows you to travel on any terrain: on road, off road, on ice but also on sand dunes," said Lamborghini research and development director Maurizio Reggiani, suggesting it will be the fastest SUV on the market.

In the battle to capture the attention of wealthy drivers, the new entrant will be up against the likes of Bentley's Bentayga, the Mercedes G-Class and footballers' favourite, the Porsche Cayenne.

Aston Martin, Rolls Royce and Ferrari are all either in the process of or considering joining the high-rev party, despite the reservations of purist fans of those famous brands.

Sales of SUVs and CUVs (cross-over utility vehicles) have increased by 233 percent in the last 10 years, creating a market of 26,47 million units in 2016.

Analysts expect the broader market to expand a further 30 percent by 2020, although the ultra-expensive super SUV sector will represent only a tiny niche part of the increase.

The Lamborghini plant has been redesigned and its capacity doubled with the addition of 500 new staff to meet anticipated demand from one of the auto industry's most dynamic sectors.

In 2016, nearly 21,000 super SUVs were sold, up 346 percent in five years, according to IHS Markit.

Lamborghini made 3,457 sports cards last year and is expecting to sell a similar number of the Urus by 2019. The first models will be registered next year.

Source: AFP

 

 

arabstoday
arabstoday

Name *

E-mail *

Comment Title*

Comment *

: Characters Left

Mandatory *

Terms of use

Publishing Terms: Not to offend the author, or to persons or sanctities or attacking religions or divine self. And stay away from sectarian and racial incitement and insults.

I agree with the Terms of Use

Security Code*

lamborghini joins fastgrowing suv market lamborghini joins fastgrowing suv market

 



Name *

E-mail *

Comment Title*

Comment *

: Characters Left

Mandatory *

Terms of use

Publishing Terms: Not to offend the author, or to persons or sanctities or attacking religions or divine self. And stay away from sectarian and racial incitement and insults.

I agree with the Terms of Use

Security Code*

lamborghini joins fastgrowing suv market lamborghini joins fastgrowing suv market

 



GMT 07:19 2017 Wednesday ,05 April

Global outcry over suspected Syria chemical attack

GMT 20:55 2017 Monday ,09 October

Illegal immigration attempt thwarted in Tunisia

GMT 06:57 2017 Tuesday ,17 October

Total termination’ of Iran nuclear deal possible

GMT 04:46 2017 Saturday ,03 June

Canada exports to US hit record high

GMT 09:50 2018 Tuesday ,11 September

Messahel to partake in Cairo in Arab League Council

GMT 13:54 2018 Saturday ,06 January

Rahi briefs Pope Francis on his visit to Saudi Arabia

GMT 01:01 2017 Tuesday ,26 December

Pakistan allows Indian 'spy' on death row

GMT 06:01 2017 Saturday ,23 December

Meryl Streep's brand under threat

GMT 01:15 2011 Friday ,15 April

Violent sandstorms create havoc in Iran

GMT 05:51 2017 Tuesday ,19 December

Trump to lay out 'America First' security strategy

GMT 23:18 2017 Tuesday ,22 August

AGU signs memo with GSO

GMT 21:37 2017 Monday ,28 August

Manama's identity preservation discussed

GMT 05:55 2017 Saturday ,05 August

DR Congo warlord handed over to Kinshasa authorities

GMT 09:53 2017 Thursday ,14 September

Dalia began filming her role in 'Red Sulfur'

GMT 07:32 2013 Friday ,06 December

World Bank: Universal health coverage key in growth

GMT 16:19 2017 Monday ,25 September

Russian strikes kill 45 Syrian rebels
Arab Today, arab today
 
 Arab Today Facebook,arab today facebook  Arab Today Twitter,arab today twitter Arab Today Rss,arab today rss  Arab Today Youtube,arab today youtube  Arab Today Youtube,arab today youtube

Maintained and developed by Arabs Today Group SAL.
All rights reserved to Arab Today Media Group 2025 ©

Maintained and developed by Arabs Today Group SAL.
All rights reserved to Arab Today Media Group 2025 ©

arabstoday arabstoday arabstoday arabstoday
arabstoday arabstoday arabstoday
arabstoday
بناية النخيل - رأس النبع _ خلف السفارة الفرنسية _بيروت - لبنان
arabstoday, Arabstoday, Arabstoday