ms steps into the fitflop race as store launches
Last Updated : GMT 06:49:16
Arab Today, arab today
Arab Today, arab today
Last Updated : GMT 06:49:16
Arab Today, arab today
Style » Look

M&S steps into the FitFlop race as store launches

Arab Today, arab today

Arab Today, arab today M&S steps into the FitFlop race as store launches

London - Arabstoday

The first toning flip-flop sparked an extraordinary frenzy among shoppers desperate to get a workout while they walked. Such was the excitement that department stores reported sales of 4,000 pairs a week and many joined waiting lists for a pair. Now Marks and Spencer has launched the first High Street version of the original FitFlop flip-flops – which they claim give an even better workout. The so-called StepTone costs just £25 for a classic patent pair in red, black or white or £35 for the sequinned style. They are significantly cheaper than the original FitFlops, which cost between £36 and £180, or the Reebok Easy-tones, which cost £46 to £60. When FitFlops were launched in 2007, the company claimed that the footwear could firm up women’s thighs, calves and bottoms by up to a third more than regular sandals. They are designed to destabilise the foot slightly and force the legs to work harder by engaging muscles for a longer period of time with each step. But M&S claim they have now created a version which are 10 per cent more effective at toning calves than other ‘slimming’ shoes. Sports scientist Dr Stefan Grau, who carried out research for the retailer at Germany’s Tubingen University, said this was down to the unique design, which replicated the contours of the feet and mimicked the action of walking barefoot. He said: ‘The shoe flexes more than in normal shoes, which increases muscle activity.’ The rather unsightly ‘multi-density’ soles on toning flip-flops are designed to absorb shock and reduce the danger of suffering joint strain. But despite the clumsy appearance of the ‘gym in a shoe’, they have attracted droves of female fans. Oprah Winfrey swears by them, Nigella Lawson wore them to tiptoe through the tulips at the Chelsea Flower Show, and even the Sarah Harding, the fashion-conscious member of Girl’s Aloud, was been spotted in a pair. Within the first three years of their launch, FitFlop sold more than four million pairs in 30 countries. Canadian FitFlop founder Marcia Kilgore based the FitFlop on the original toning MBT (Masai Barefoot Technology) trainers, developed by Swiss Engineer Karl Muller. The cumbersome MBT trainers were said to improve posture, relieve back pain and exercise the legs while you walked. Mrs Kilgore, the businesswoman behind Bliss Spas and the Soap and Glory range sold in Boots, has said previously: ‘I never have the time to go to the gym, so I thought, wouldn’t it be great if you could get an MBT sort of flip-flop that you could wear in the summer, that exercises your legs while you walk to the office?’ Fitflops have since launched a winter range, which include short sheepskin boots with the same toning sole. The M&S StepTone sandals are now for sale online at http://www.marksandspencer.com/Shoes/b/435245031 and due to be available in stores from the middle of the month.

arabstoday
arabstoday

GMT 14:19 2018 Sunday ,18 November

Meet Michelle Obama’s stylist Meredith Koop

GMT 10:50 2018 Monday ,22 January

Malone Souliers announces PR team updates

GMT 12:36 2018 Tuesday ,16 January

The Stylist announces team updates

GMT 09:47 2018 Sunday ,14 January

AXTEN PR announces launch and client wins

GMT 05:46 2018 Wednesday ,10 January

MAC Cosmetics announces team updates

GMT 10:26 2017 Thursday ,21 December

Charlotte Connoley announces blog launch

GMT 15:56 2017 Monday ,18 December

EVE LOM to launch Radiance Face Oil
Arab Today, arab today

Name *

E-mail *

Comment Title*

Comment *

: Characters Left

Mandatory *

Terms of use

Publishing Terms: Not to offend the author, or to persons or sanctities or attacking religions or divine self. And stay away from sectarian and racial incitement and insults.

I agree with the Terms of Use

Security Code*

ms steps into the fitflop race as store launches ms steps into the fitflop race as store launches

 



Name *

E-mail *

Comment Title*

Comment *

: Characters Left

Mandatory *

Terms of use

Publishing Terms: Not to offend the author, or to persons or sanctities or attacking religions or divine self. And stay away from sectarian and racial incitement and insults.

I agree with the Terms of Use

Security Code*

ms steps into the fitflop race as store launches ms steps into the fitflop race as store launches

 



GMT 09:27 2017 Tuesday ,10 October

Macron takes EU reform push to Germany book fair

GMT 12:50 2017 Sunday ,03 December

Shiffrin bags first downhill win

GMT 10:33 2016 Friday ,08 April

Carter v Nonu as Racing eye Toulon's scalp

GMT 10:57 2017 Wednesday ,09 August

Iran's Rouhani names female VPs

GMT 11:21 2017 Monday ,20 February

Tunisian court tries suspects over violence charges

GMT 20:52 2017 Thursday ,30 November

Honeywell to maintain A380, B777 components for Emirates

GMT 02:36 2017 Thursday ,23 November

Casablanca’s president hails achievement

GMT 19:18 2017 Wednesday ,18 October

Investment sector attend Saudi Investment Initiative

GMT 07:08 2016 Tuesday ,28 June

Hodgson pays price for sorry England
Arab Today, arab today
 
 Arab Today Facebook,arab today facebook  Arab Today Twitter,arab today twitter Arab Today Rss,arab today rss  Arab Today Youtube,arab today youtube  Arab Today Youtube,arab today youtube

Maintained and developed by Arabs Today Group SAL.
All rights reserved to Arab Today Media Group 2021 ©

Maintained and developed by Arabs Today Group SAL.
All rights reserved to Arab Today Media Group 2021 ©

arabstoday arabstoday arabstoday arabstoday
arabstoday arabstoday arabstoday
arabstoday
بناية النخيل - رأس النبع _ خلف السفارة الفرنسية _بيروت - لبنان
arabstoday, Arabstoday, Arabstoday