etihad airways and visitbritain sign deal
Last Updated : GMT 06:49:16
Arab Today, arab today
Arab Today, arab today
Last Updated : GMT 06:49:16
Arab Today, arab today

To increase number of tourists

Etihad Airways and VisitBritain sign deal

Arab Today, arab today

Arab Today, arab today Etihad Airways and VisitBritain sign deal

Peter Baumgartner with Sandie Dawe
Abu Dhabi - Arab Today

Peter Baumgartner with Sandie Dawe Abu Dhabi - Arab Today Etihad Airways, the national airline of the United Arab Emirates, yesterday signed a three year deal with VisitBritain to increase visitor numbers from the lucrative Asia Pacific and Middle East (APME) region, whilst encouraging more people to fly with Etihad Airways. The partnership agreement, valued at GBP 2 million (Dhg 12 million), will facilitate joint marketing activities in key markets around the APME region, including India, Australia, and the GCC. Signing the Memorandum of Understanding (MoU) at the airline's headquarters in Abu Dhabi were Peter Baumgartner, Chief Commercial Officer of Etihad Airways, and Sandie Dawe, Chief Executive of VisitBritain. "This partnership underlines the long-standing links between Etihad Airways and Britain and will help to create even greater opportunities to increase the growing number of tourists and business travellers flying to the country with us," said Mr Baumgartner. "Britain is one of our top destinations and we have shown an ongoing and far reaching commitment across our sponsorships and key business partnerships since we first started flying to Heathrow just five months after the launch of Etihad Airways a decade ago." Etihad Airways marketing messages and Britain's GREAT campaign will be maximised throughout the partnership and the airline will also benefit from an enhanced presence on all VisitBritain digital platforms, including VisitBritain.com and associated websites. Sandie Dawe, Chief Executive of VisitBritain, added, "Such a high spending and lucrative region requires a highly ambitious and exciting campaign. We've invested heavily in Britain's profile across the APME region, including the UAE, so now is the time to launch robust tactical marketing - with partners such as Etihad Airways - to turn that attention into bookings." There will be an equal focus from both organisations on Etihad Airways' gateways to Britain. Using its three-times-a-day service to London Heathrow and twice daily flights to Manchester, as well as regions served by its code-share partners, Etihad Airways has a strong customer base in the UAE, and throughout the APME region, to drive business and tourism links to Britain. Research from the U.K.'s Office for National Statistics revealed in 2012 there were over 1.8 million visits from the key markets of Australia, India and the GCC, over 40% more than a decade ago. Visitors from these regions spent over ?2.5 billion in the U.K., 107% higher than the amount in 2002 (in nominal terms). The number of visits from the UAE alone has doubled in the past decade, and although 45 per cent of visits and 62 per cent of spend accrue in London, visitors from the UAE are more likely to be travelling on multi-city trips. More than seven in 10 leisure visits from the UAE also include time spent shopping, and in particular there is a significant appetite for dedicated shopping holidays that give access to brands not available in the UAE, such as Harrods. Source: WAM

arabstoday
arabstoday

Name *

E-mail *

Comment Title*

Comment *

: Characters Left

Mandatory *

Terms of use

Publishing Terms: Not to offend the author, or to persons or sanctities or attacking religions or divine self. And stay away from sectarian and racial incitement and insults.

I agree with the Terms of Use

Security Code*

etihad airways and visitbritain sign deal etihad airways and visitbritain sign deal

 



Name *

E-mail *

Comment Title*

Comment *

: Characters Left

Mandatory *

Terms of use

Publishing Terms: Not to offend the author, or to persons or sanctities or attacking religions or divine self. And stay away from sectarian and racial incitement and insults.

I agree with the Terms of Use

Security Code*

etihad airways and visitbritain sign deal etihad airways and visitbritain sign deal

 



GMT 16:52 2017 Tuesday ,21 February

Iraqi troops push into Daesh-held southern

GMT 10:50 2017 Tuesday ,05 December

Technip lands Bahrain refinery mega contract

GMT 08:12 2017 Monday ,10 April

Minister receives School Mini Olympics winners

GMT 13:15 2017 Thursday ,31 August

Al-Basher Arrives in the Holy Land

GMT 18:19 2017 Tuesday ,17 October

Producers' group moves to expel Weinstein

GMT 13:00 2015 Sunday ,18 October

DEWA participates in 11th Women’s Forum in France

GMT 15:48 2017 Wednesday ,22 February

GOIC Encourages Paper Industry in GCC States

GMT 02:41 2016 Tuesday ,08 November

US, Turkey COS held talks on Syria, Iraq

GMT 23:18 2017 Wednesday ,22 November

HRH Premier lauds Bahrain's ability to host major events
Arab Today, arab today
 
 Arab Today Facebook,arab today facebook  Arab Today Twitter,arab today twitter Arab Today Rss,arab today rss  Arab Today Youtube,arab today youtube  Arab Today Youtube,arab today youtube

Maintained and developed by Arabs Today Group SAL.
All rights reserved to Arab Today Media Group 2021 ©

Maintained and developed by Arabs Today Group SAL.
All rights reserved to Arab Today Media Group 2021 ©

arabstoday arabstoday arabstoday arabstoday
arabstoday arabstoday arabstoday
arabstoday
بناية النخيل - رأس النبع _ خلف السفارة الفرنسية _بيروت - لبنان
arabstoday, Arabstoday, Arabstoday