Bentley enters homeware market

Charles sofa designed by architect Carlo Colombo London - Arabstoday Bentley is delighted to announce a partnership with Club House Italia for the development of its new Bentley Home Collection. This exclusive collection of furniture and homeware will combine the finest quality craftsmanship with exquisite modern design and the luxury finishes which underlie Bentley's renowned global brand. The state-of-the-art collection will combine traditional elements in contemporary contexts to enhance today's residential, commercial and executive office interiors. Stefan Buescher, Director of Product and Marketing, Bentley Motors, said: For more than 90 years Bentley has produced the world’s finest hand-crafted car interiors – now we are making our approach to luxury available to people’s homes and offices.” Club House Italia - which furnishes the finest homes, boardrooms, apartments, hotels, yachts and private jets - will reflect Bentley's elegant, prestigious and recognisable style in the creation of a range of furniture that combines the highest attention to detail with the finest aesthetic sensibility. The essence of Club House Italia is expressing the style of desire, giving a shape to luxury through a contemporary art made up of talent, sensitivity and expertise. Combined with Bentley’s legendary style and exquisite craftsmanship, the partnership will offer rare examples of elegance and fine finishes, using the world’s most beautiful  materials to bring out unique elements of character and craftsmanship. Alberto Vignatelli, the chairman and CEO of Club House Italia, commented: “The collaboration with Bentley will be the perfect union between home collection know-how, high style and fine attention to detail. “It will guarantee the creation of a haute couture home collection made for a sophisticated and exclusive lifestyle which will appeal to discerning customers who value modern luxury and exquisite craftsmanship.” The new Bentley Home collection will combine the traditional elan of the British driver's spirit with a new modern English twist, an approach so superbly articulated in the Bentley suite at the St Regis hotel, New York. There, the combination of traditional and modern reaches a new dimension in the use of leather, precious wood veneers, steel, wool, silk and glass throughout the suite, and the distinctive quality of each object mirrors that of a Bentley model's performance and luxury core elements. Lindsay Weaver, director of licensing and branded goods, Bentley motors, commented:  “We’re delighted to be partnering with Club House Italia on this exciting new approach to luxury. Both brands have a strong belief in design and share an unrivalled attention to detail – our products will be exquisite.” The recent Milan Furniture fair provided the backdrop for a special preview of a small selection of items leading to the full collection launch at the Maison et Object International show in Paris, January 2014.