Latest model of Ford B-MAX London - Agencies Ford’s ingenious new B-MAX is the company’s response to a growing “right-sizing” trend in Europe, with production now underway for September delivery to UK dealerships. With up to 40 per cent of Europe’s large car owners looking for smaller more efficient cars and 20 per cent of small cars owners seeking more space, it’s cars like new B-MAX in the small multi-activity vehicle market that are set to benefit. This segment is forecast to grow by 17 per cent by 2018. Since the first compact multi-activity vehicle appeared in 2000, it has already seen rapid growth – with five competitors in the segment by 2003 rising to ten in 2008. By the end of this year twelve models are expected to be available. “With many consumers in Europe facing financial pressures, the status symbol of owning the most expensive, biggest or fastest is taking a back seat to being a smart, savvy or sustainable consumer,” said Henry Mason of global trend experts trendwatching.com. “European consumers are mature, urban and sophisticated. Naturally these ‘citysumers’ want cars that fit into their flexible, compact lifestyles*.” The Ford B-MAX, assembled in Craiova in Romania, combines compact dimensions for driving in congested cities with the ability to carry loads of up to 2.3m long, while the Easy Access Door System allows for a class-leading side access of 1.5m. Compact multi-activity vehicles have often meant unwelcome compromises in style or equipment level. A report by UK-based automotive analysts Trend Tracker states that volume car buyers tend to put “economic and practical factors” as main reasons for new car choice, while “aesthetics rather than economics are key purchasing criteria,” matter more to premium car buyers. New B-MAX enables down-sizing without down-grading. It offers best-in-class fuel efficient engines, Ford ECOnetic Technology innovations and Ford’s premium SYNC voice control system for enhanced integration of mobile phones and music players. A soft-touch instrument panel, sophisticated ambient lighting and premium fabric trim or optional full premium embossed leather upholstery are all provided. “B-MAX is the right response to what customers are looking for in this size of vehicle. It’s small, frugal and stylish with an equipment level to satisfy customers who are down-sizing from a larger vehicle. It’s a unique offering in the segment and a car that anyone could live with and use for all their needs on a daily basis,” said Ford’s man in charge of the B-MAX project, Klaus-Peter Tamm.
GMT 14:23 2018 Friday ,14 December
China to suspend US car tariffs in sign of easing trade tensionGMT 16:42 2018 Thursday ,06 December
80,000 Hyundai workers protest plans for low-wage factory in S KoreaGMT 15:15 2018 Tuesday ,27 November
Mercedes, Ford and Kia models among nominees for 2019 Car of the YearGMT 21:19 2018 Sunday ,25 November
Mercedes-Benz recalls vehicles in China with faulty camera softwareGMT 16:22 2018 Sunday ,18 November
Dongfeng Honda recalls vehicles in China over faulty sunroofsGMT 14:51 2018 Thursday ,15 November
Volkswagen expects challenging Chinese car market in 2019GMT 13:23 2018 Wednesday ,31 October
The incredible shrinking car, New foldable runabout created in IsraelGMT 11:26 2018 Wednesday ,17 October
EU car sales slump in September as a result of new emissions rulesMaintained and developed by Arabs Today Group SAL.
All rights reserved to Arab Today Media Group 2021 ©
Maintained and developed by Arabs Today Group SAL.
All rights reserved to Arab Today Media Group 2021 ©
Send your comments
Your comment as a visitor