Aviation industry tops survey of Australia's most desired workplaces

Most Australians would like to work in the aviation sector, according to research released on Friday.

The survey of over 10,000 Australians commissioned by Randstad Australia and New Zealand found more than half would like to work for aviation giant Virgin Australia followed by rival Qantas.

Randstad chief executive Frank Ribuot noted the top three most attractive companies came from the aviation and aerospace sector.

"Aviation has proven to be an incredibly popular sector for Australian workers for a number of years," Ribuot said.

"This year it appealed to almost all demographics in the country including both men and women, all age groups from 18 to 65 years and people in every state, except Western Australia, where mining and natural resources held its ground."

He noted aviation is perceived by workers, both in Australia and around the world, as a sector that offers many attractive attributes.

"It leads in training, interesting job content and its working atmosphere."

Aviation, Fast Moving Consumer Goods (FMCG) and the State and Federal Government made up the top three most desired sectors to work in nationwide.

"The government also remains an attractive sector for Australians - with nine out of the top 20 most attractive employer organisations this year being state and federal government organisations," Ribuot said.

"Government agencies rated highly across virtually all attributes, placing first for providing long-term job security, good work-life balance and being environmentally and socially aware."

Ribuot also noted employer branding was the key to attracting and retaining talent.

"Our employer branding research is designed to help business leaders take a much closer look at their talent attraction and retention strategy," he said.