Adele effect

Adele is the rare star who doesn't need multiple magazine covers, a cosmetics contract or a clothing line to sell albums. She does it all based on the strength of that sumptuous voice and those stirring songs. That's a rarity in today's pop world, where artists are overexposed and their music often comes second to what they're promoting in tandem with it. Adele scored an unlikely critical and commercial triumph with 21, last year's best-selling album, all based off the artistry of songs such as Rolling in the Deep and Someone Like You. And she'll be richly rewarded when the Grammys hand out their trophies at the Staples Centre in Los Angeles. While Kanye West is the lead nominee with seven, Adele, who's up for six, will be the act who dominates — well, as far as we think.