Jessica Simpson's Dh40 million baby!

Jessica Simpson's baby girl is big business - we reveal how she's eating more than ever, hiring body doubles and raking in the gifts. When it comes to becoming a first-time mum to her baby girl - rumoured to be named Maxwell - this month, Jessica Simpson has spared no expense in ensuring that Hollywood's newest little princess leads a super-lavish life from the get-go. Lavished with piles of designer gifts at her recent Charlotte's Web-themed baby shower from the likes of Jessica Alba, Grey's Anatomy's Ellen Pompeo and sister, Ashlee, the 31-year-old has also been busy planning a high-security LA birth that will put Beyonce's New York hospital lockdown in the shade. And that's not all, as the Fashion Star mentor is already looking beyond the birth to the money to be had for the exclusive first pics of the little girl, as well as documenting her weightloss to the tune of a rumoured Dh11 million deal with Weight Watchers - a partnership that Hollywood insiders are already whispering will result in "plastic surgery, not diet and exercise". Scene reveals the piles of money Jessica is already raking in from her baby deals… Her Dh8 million labour in private wing With money no object for the singer-turned-mogul who has seen her fashion and homeware business become a billion-dirham empire, Jessica plans to rent out an entire wing of the hospital she's set to give birth in, in a bid to turn it into "Fort Knox" due to her fears that her baby might be kidnapped. "She's turning the maternity ward into Fort Knox," spilled a source. "Even if close friends and family want to visit, they'll have to pass through numerous checkpoints." And Jessica has already held a security meeting with fiancé, Eric Johnson, and her head of security. "She's terrified of kidnapping," spilled a friend. "Her head of security recently held a pre-birth meeting for her family to brief them on what to expect at the hospital." And insiders have also spilled that the usually paparazzi-friendly star has hired a lookalike on standby for when she goes into labour, in order to distract the photographers. "She doesn't want paparazzi cars and motorbikes impeding her route to the hospital," added the source. Jessica ‘ate what she wanted' to secure huge weightloss deal Blaming her enormous weight gain on having "a lot of amniotic fluid", Jessica was warned by doctors early on in her pregnancy to eat healthier and not to gain so much weight. But the star has publicly admitted to gorging on junk food, and even served southern-fried chicken, mac and cheese and fried Oreos at her baby shower. "Apparently I have a lot of amniotic fluid, so whenever my water breaks it will be like a fire hydrant!" she told Jimmy Kimmel on his chat show last week. Adding that her doctors believe she'll have a 10lb baby girl - the same weight Eric was when he was born. And Jessica's weight gain saw her ink a lucrative deal with Weightwatchers, to step into Jennifer Hudson's shoes and become their spokesperson post-birth. "She was going to sign with them before, to try and lose the weight she'd gained since she got with Eric," said a pal. "But then she got pregnant and it was the perfect compromise." But a rumour circulating Tinseltown - which claims "This celebrity mom-to-be is treating her body like a garbage disposal. She is unashamedly eating anything and everything she wants. She has already inked a deal with a weight loss company and will be sporting a slim and trim post-baby bod…. However, the secret of her incredible pound shedding will be plastic surgery, not diet and exercise" - is claimed to be about Jessica, with insiders also insisting she will opt for a Caesarean rather than the natural birth she's claiming. Dh7 million baby shower! Having secured a Dh4 million deal with People magazine to exclusively cover her star-studded baby shower, insiders say Jessica raked in another Dh3 million in designer gifts and one-off presents for her baby girl. Welcoming 75 guests to her Charlotte's Web-themed party, put together by planner-to-the-stars, Mindy Weiss, who has also thrown bashes for the likes of Pink, Denise Richards and Heidi Klum, Jessica - who wore Dh400,000 worth of jewels at the event - was inundated with gifts that included a Gucci nappy bag, baby Dior shoes and boxes of designer dresses. "If Carrie Bradshaw from Sex And The City would've had a baby shower, this would have been it," Jessica spilled of her party. "It was an embarrassment of gifts. She does, after all, have her own billion-dollar business," said eTalk's Elaine Lui. "I've never been comfortable with the idea of registries, etc for people having fancy weddings and pricey pregnancies. I mean, if you need me to buy your gravy boat, why are you spending so much money on the ice sculptures?" Adding, "As if Jessica Simpson needs someone to buy her some onesies. Then again, without a baby shower, there would be no pictures to sell." Baby's first cover With People magazine securing the rights to the baby shower, it's a firm possibility that they would have shelled out the rumoured Dh14 million for the first baby pics of Jessica and Eric's little girl. However, it's still a long way off the Dh40 million Brad and Angelina were paid for exclusive pics of their twins Knox and Vivienne back in 2008. In fact, if Jessica scoops the full Dh14 million, it will put her in fourth place in the list of most expensive baby photos ever sold, behind the Dh22 million J-Lo and Marc Anthony got for twins, Max and Emme, and the Dh15 million, again paid to Brad and Ange for first pics of Shiloh. That list in full… The most expensive baby pics ever! 1. Dh40 million for Knox Leon and Vivienne Marcheline (Brad Pitt and Angeline Jolie) 2. Dh22 million for Max and Emme (Jennifer Lopez and Marc Anthony) 3. Dh15 million for Shiloh Nouvel Jolie-Pitt (Brad Pitt and Angelina Jolie) 4. Dh11 million for Levi Alves McConaughey (Matthew McConaughey and Camila Alves) 5. Dh7.2 million for Dannielynn Birkhead (Anna Nicole Smith and Larry Birkhead) 6. Dh7 million for Pax Thien Jolie-Pitt (Angelina Jolie and Brad Pitt) 7. Dh5.4 million for Max Liron Bratman (Christina Aguilera and Jordan Bratman) 8. Dh5.3 million for Honor Marie Warren (Jessica Alba and Cash Warren) 9. Dh3.6 million for Harlow Winter Kate Madden (Nicole Richie and Joel Madden) 10. Dh3.6 million for Maddie Briann Aldridge (Jamie Lynn Spears and Casey Aldridge) From: Gulfnews