Van Damme Volvo spot goes viral
Stockholm -UPi
A video featuring actor Jean-Claude Van Damme doing a split atop two trucks made by Swedish manufacturer Volvo has gone viral online, the company said. The ad, which promotes Volvo's new Dynamic Steering capabilities, features the veteran Hollywood action star, shows Van Damme standing atop two trucks driving the same speed in reverse. As the video progresses, the trucks begin to separate and Van Damme slowly goes from standing to a full split, TheLocal.se reported Friday. The video has been viewed more than 15 million times on YouTube. "We've been very pleased by the amazing response," Volvo Trucks spokesman Anders Vilhelmsson said. The advertising feat comes at a beneficial time for the company, which announced Thursday it was cutting some 500 jobs.
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Bucharest - SANA
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Moscow - TASS
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London - DPA
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Spain - DPA
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Dubai - Arab Today
Dubai-based label ASMARAÏA just launched its pre-fall 2019 collection — and it’s all about cruelty-free, sustainable fashion with a festive edge. Checkmate The 15-piece collection features this checkered skirt-and-jacket ensemble that is giving us major “Clueless” vibes. Gold Rush ‘Tis the season to sparkle and this dazzling, floor-length gold skirt will do the trick. Take note of the chic black bow detail at the waist — it’s the ultimate party look. Feathered fashion The brand works with environmentally-friendly materials such as organic cotton, recycled polyester and faux fur, so you can be sure this feathered look doesn’t come at the cost of an animal’s life. Jewel Tones If you want to glisten like a polished jewel at your next festive function, this emerald-colored skirt is the perfect choice with its sequin details and shimmery overlay. Golden Girl Leopard print
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