British Fashion Council (BFC) has announced a new partnership between the BFC/Vogue Designer Fashion Fund and luxury shopping platform JD.com Inc., China’s largest retailer with 258.3 million customers.

The partnership will allow the BFC to help talent engage with the Chinese market, earlier this year JD.com Inc. launched JD Fashion with the goal of expanding its global fashion presence and bring more brands to China. This partnership will help enable the company to support Britain’s design talent and increase their footprint in China.

The partnership will be effective from January 2018 and will benefit the 2018 Fund winners. To launch this partnership JD Fashion supported Mary Katrantzou, winner in 2015 and Huishan Zhang shortlisted in 2017, on their London Fashion Week September 2017 shows.

JD.com Inc. joins existing funders including British Vogue, Burberry, Harrods, LABEL, Paul Smith and Topshop. Previous winners of the Fund include Christopher Kane, Erdem, Mary Katrantzou, Nicholas Kirkwood, Peter Pilotto and Sophia Webster.