Hearst UK has announced a collaboration with Westfield to host two weekends of live fashion and beauty content in partnership with Cosmopolitan, ELLE and Esquire. In partnership with Dyson Supersonic, the in-store style event ‘On Trend: Your new season edit’ will take place in Westfield London (15 – 17 September) and Westfield Stratford City (22 – 24 September). 
 
There will be a curated Beauty Pop-Up by ELLE where guests will be able to experience the brand via interactive beauty and wellbeing displays. Cosmopolitan will also be brought to life via various beauty stands. In addition, Esquire will invite guests to experience a curated collection of Esquire approved treatments and grooming activities.
 
In addition, live runway catwalks, curated by Hearst’s editorial fashion experts, will feature every half an hour with an interactive digital ‘shop it now’ product collection via Westfield’s Product Search service. Other brand partners include Bottega Gold, Next, Accessorize, Monsoon, House of Fraser, Nars and Primark.