Carolina Herrera New York - Arab Today Carolina Herrera is launching her first social media contest to boost awareness of her bridal line. “It’s going to be like ‘Project Runway’ — but in secret,” Herrera said of choosing a winner on Pinterest. The contest, which is in conjunction with Town & Country magazine, will ask brides-to-be to submit boards on Pinterest, including all wedding inspirations, from flowers to venues, table decor and invites, through Dec. 15. There’s one rule: Because the initiative looks to connect with fans of Carolina Herrera bridal globally, entrants must be wearing a gown from the house for their wedding. Contestants will also be encouraged to use the dedicated hashtag #carolinaherrerainspiredbride across social platforms including Facebook and Twitter. The wedding planning user base is among the most engaged on Pinterest, and Herrera wants to tap into that audience. The house has about 5,300 followers and 40 boards on its page at pinterest.com/CHerreraNY.