Penélope Cruz Madrid - Arab Today The luxury cosmetics brand called upon the Spanish actress to represent its new mascara, Grandiôse, which will hit makeup counters from the end of August. A longtime Lancôme spokesmodel, seen namely in ads for the Trésor fragrance, Penélope Cruz is the face of the first campaign for the brand's new Grandiôse mascara, shot by Mert Alas and Marcus Piggott. Just unveiled by Lancôme, the first image from the campaign is a close-up of the 40-year-old star, who stares directly into the lens with her fiery, smoky gaze. A new kind of mascara With this latest innovation, Lancôme hopes to reinvent mascara through an unprecedented design. Grandiôse comes with a patented "Swan's Neck" wand, which is twisted and shorter than the traditional mascara applicator. According to the brand, the new design makes for simpler, faster and easier application on each eye. The mascara wand also has two different sizes of high-tech bristles, which are shaped specifically for better adherence to both top and bottom lashes. Made with a deep black formula for an intense look, Grandiôse mascara will be available starting in late August, priced at €31.50. Source: Relaxnews