Rihanna's first perfume, Reb'l Fleur IANS Rihanna's first perfume, Reb'l Fleur is "not a shrinking violet kind of fragrance" but will reflect her strong personality. IANS Published: 00:00 January 9,2011 Rihanna's fragrance will be befitting of her independent character and designers behind the perfume say she has been more hands-on than most in coming up with the perfect scent. Kathleen Galvin, vice president of marketing and advertising at Parlux, which has developed the perfume with the star, said: "This is not a shrinking violet kind of fragrance." Contactmusic.com reports, the title of the scent is a reference to a nickname Rihanna's grandmother gave her when she was growing up in Barbados, and she has also had it tattooed on her. The fragrance will debut in US stores on January 25.