As part of its global denim campaign, Denim Icons, designer outlet McArthurGlen has searched Europe to identify the ‘New Icons’ from among up-and-coming creative talent across fashion, film, music and the arts. Icons have been photographed by fashion photographer Nick Haddow, and interviewed about their love of denim and how they are inspired by their icons. Those announced include: actress and fashion influencer Ashley Madekwe (pictured above); Parisian actress, fashion muse and influencer Jeanne Damas; resident DJ at Armani Privé Graziano Della Nebbia; fashion influencer, columnist and trend forecaster Linda Tol; graphic designer and blogger Shini Park; German actress Emilia Schüle; singer-songwriter Thabo; and London-based international model, film maker, blogger and DJ Sebastian Sauve. McArthurGlen’s Denim Icons campaign went live in September and continues throughout October at all 20 McArthurGlen designer outlets across eight markets in Europe, as well as reaching out to the international tourism markets.