British lingerie and swimwear brand Beija London has opened its first stand-alone store in Seven Dials, following the brand's pop-up success in Shoreditch last summer. 

Launched in 2016, Beija London is the initiative of sisters Abbie Miranda and Mazie Gardner, who have developed a unique lingerie three-tiered sizing system divided into X,Y & Z. Beija London believes that one style does not fit all, meaning no design takes the same construction.