Skincare brand Elemis has announced the launch of its Pro-Collagen Marine Cream for Men (£55), launching in September. Clinically proven and formulated for men, the hydrating, anti-ageing moisturiser firms, smoothes and helps improve the appearance of wrinkles. Offering a fragrance of lemon, patchouli and geranium, the product is ideal for post-shave comfort and contains key ingredients padina pavonica for its anti-ageing properties, abyssine to soothe, ginkgo-biloba for anti-oxidant protection and dermochlorella for firming.