The 33-year-old actor posed for French photographer Nathaniel Goldberg in Rome for the campaign, which features James in a film studio and showing off his own Made to Measure suit. "James has an innate ability to fuse classic elegance with contemporary style and interpret formalwear in an individual way, true to the spirit of our MADE TO MEASURE service" Gucci creative director Frida Giannini said. "With Gucci's Made in Italy tradition and sartorial expertise, personalized formalwear is the ultimate way for a man to express his own style." The new Made to Measure service will roll out around the world beginning in November.