True Grace PR has been appointed to handle the PR for STOER Skincare for Men. Launching exclusively in Harvey Nichols on 11 March, STOER marks the arrival of results-driven male skincare that matches the performance of the very best in female skincare brands. The launch collection includes five products that boast ‘cosmetic drone’ technology, a first for the male skincare market. These cosmetic drones focus on delivering the brand’s unique clima 5 formulation of active ingredients directly into the skin layer where they work best. Each active has been individually sourced from extreme climates in five global locations (Mexico, Japan, Scotland, West Africa and the Alps) to underpin the value of protecting the skin against pollution and the elements, while rejuvenating, energising and improving skin health. 

source: Diarydirectory