Gloss Communications has been appointed to handle the press and publicity for Italian hairdryer manufacturer Elchim. Making its debut in the UK with the 3900 dryer and styling irons, these products have been endorsed by British Hairdresser of the Year, Angelo Seminara. All Elchim dryers are manufactured in Milan and the Elchim 3900 Healthy Ionic Dryer comes in seven shades: black/gold, black/silver, black, white, red, blue, priced at £99, and a special titanium edition at £119. Elchim is available from salonsecrets.co.uk and salons nationwide.