Department store John Lewis has announced plans to launch a brand new in-store beauty spa concept entitled &Beauty. To be revealed for the first time at the retailer’s new Birmingham store when it opens on 24 September, the new John Lewis branded venture will provide salon services combined with spa treatments. In a first for the retailer, customers will be able to choose from more than 100 treatments with trained stylists and therapists across hair, beauty and spa ranges. This includes everything from express treatments such as manicures, blow dries, pedicures and waxing through to facials, massage and hair colour. Furthermore, a number of unique treatments have been designed for John Lewis and customers will also be able to relax before and after treatments in the dedicated Relaxation Area. Customers will be able to book appointments in-store, online and over the phone from mid-September. Products used in treatments and also available to buy will include Wella SP, Kerastase, Nioxin, Crystal Clear, Pinks Boutique, Pai, Ishga, and Lira. Hair treatments start at £35 and facials at £30.