Aiming to enhance public awareness on waste recycling and promote responsible attitudes towards the problem of littering, employees from Borouge and Takreer, as well as volunteers and school children, have joined in to help clean up the Yas Island beach in Abu Dhabi and ADNOC Beach in Jebel Al Dhanna near Ruwais, as part of their contribution to the fifth edition of ‘Waste Free Environment’ campaign.

Advocating the principles of Reuse and Recycling, the ‘Waste Free Environment’ campaign, which was organised on February 28th in Ruwais, and on March 5th in Abu Dhabi, aims to enhance society’s awareness about environmental protection and necessary actions to be taken to stop irresponsible disposal of waste. Initiated by the Gulf Petrochemicals and Chemicals Association, GPCA, the clean-up drive brought together businesses and community members to share their responsibilities and contribute towards conserving our surroundings and protecting the planet.

"Borouge is proud to lead this important clean-up campaign for the fifth year in a row and we are committed to educate the public, particularly the youth, about the dangers of littering and its impact on nature and the marine life," said Ahmed Omar Abdulla, CEO of Abu Dhabi Polymers Company, Borouge, in his speech during the launch of the campaign in Abu Dhabi.

"It’s exciting to host our largest annual community-based environmental campaign this year along with Takreer to instill the culture of collection, segregation and recycling of waste as the optimum solution for addressing the litter problem in a sustainable and responsible manner. Promoting the recycling of plastic waste is an essential part of our sustainability objectives and the values on which the industry is based. Holding the ‘Waste Free Environment’ campaign sequentially in the Western Region, Abu Dhabi, Mumbai, Shanghai and Singapore further embodies our strong commitment towards protecting and preserving the environment where we live and work."

Jasem Ali Al Sayegh, Chief Executive Officer of Takreer, said "Takreer is pleased to join Borouge in their "Waste Free Environment" campaign to help protect and clean the environment. We believe that the Waste Free campaign would go a long way in inculcating eco-consciousness for the society at large.

"We in Takreer believe that the principal objective is to minimise generation of waste at our facility. The next important step in efficient waste management is 'segregation' followed by the 3Rs of Reuse, Recycle and Recover. Takreer firmly believes in a 'Duty of Care' principle to minimise adverse impact on the environment and exercise the principle of 'Loss Prevention'.

Takreer operates a state-of-the-art waste management facility at Ruwais Industrial Area with a capacity of 26,000 MT/year to treat hazardous waste generated from all ADNOC Group Companies. The generated waste is treated and disposed of by following the highest standards and in a most environmentally friendly manner.