Dubai Electricity and Water Authority, DEWA, has said that it gives great importance to issues related to environmental protection, sustainability and preserving natural resources.

The authority launched a series of initiatives, programmes, and awareness campaigns, throughout the year, targeting all customers, to highlight the importance of rationalising energy and water consumption, and adopting a sustainable lifestyle. "This supports DEWA’s strategic objectives, and its vision to become a sustainable innovative world-class utility," DEWA said in press statement.

During summer, DEWA launched initiatives on the importance of rationalising consumption in Dubai. This supports Dubai’s efforts in reducing carbon footprint, to achieve the objectives of the Dubai Clean Energy Strategy 2050, launched by Vice President, Prime Minister and Ruler of Dubai, His Highness Sheikh Mohammed bin Rashid Al Maktoum. It is also aligned with the Demand Side Management Strategy, which aims to reduce consumption by 30 per cent by 2030, to establish a sustainable model for rationalising energy and water, and support economic growth, without harming natural resources.

The initiatives included ‘Let’s make this summer green’ campaign, Peak load campaign and ‘Engineers of the Future’ summer camp'.