Unilever is in talks to build a $130 million palm oil processing mill in Indonesia as part of its commitment to use more environmentally-friendly palm oil in its products, reports The Wall Street Journal. The mill, which would be located in Sumatra, would produce about 10 percent of Unilever\'s annual consumption of palm oil, which is produced from fruit from the oil palm tree. Unilever is the world\'s largest single consumer of palm oil, using 1.36 million tons a year for beauty and food products, including Dove soap, Ben & Jerry\'s ice cream, and Vasoline. The processing plant would churn out palm-kernel oil derived only from plantations certified under sustainability standards set by the Roundtable on Sustainable Palm Oil (RSPO). These include provisions for reducing pollution and avoiding deforestation in sensitive areas, among others. The company disclosed it will reach its target of 100 percent certified sustainable palm oil covered by GreenPalm certificates by the end of 2012, three years ahead of schedule. GreenPalm certificates, which represent physical palm oil certified under the RSPO, allows companies to bypass supply-chain complexities and financially support sustainable palm oil even if their actual sources are not sustainably certified. Unilever also announced a new goal to purchase 100 percent of its palm oil from certified traceable sources by 2020, a target that sets a new bar for major palm oil buyers, which until now had mostly limited commitments to 100 percent RSPO-certified palm oil by 2015. Unilever said the traceability standard \"means it will be able to track all the certified oil it buys back to the plantation on which it was originally grown.\" Some critics of the RSPO have argued that the standard — as currently constructed — allows producers to claim they are producing sustainable palm oil when in fact they have only paid a membership fee to the body. Unilever\'s traceability commitment would weed out such suppliers and provide assurances to consumers that any palm oil in Unilever products was produced in a manner that met environmental and social criteria. In 2011 27,000 tons of palm oil used by Unilever came from traceable sources, while another 803,000 tons was covered by GreenPalm certificates. Unilever\'s announcement came the same day that Cargill responded to criticism from the Rainforest Action Network (RAN), an environmental activist group that has targeted the agricultural giant for its palm oil sourcing policies. RAN says Cargill\'s \"lack of safeguards\" for palm oil make it complicit in the destruction of Indonesia\'s rainforests [PDF], including an area of orangutan habitat in Tripa, on the island of Sumatra, which has made headlines in recent weeks. \"Cargill has no safeguards on its global palm oil supply chain,\" said RAN in a statement issued Tuesday. \"Without such safeguards Cargill cannot ensure it is not contributing to egregious violations like the one underway in Tripa peat forest of Indonesia.\" Cargill maintains it is \"committed to sourcing its palm oil products responsibly.\" \"Last year, 94% of the of the crude palm oil Cargill sourced from Indonesia oil palm plantations was from RSPO members,\" a Cargill spokesperson told mongabay.com. \"Cargill continues to work with oil palm smallholders to help them sustainably increase their yields and move towards RSPO certification.\" But RAN says Cargill isn\'t doing enough to ensure its palm oil isn\'t sourced from places like Tripa. \"RSPO membership does not ensure that any RSPO criteria are being met at the plantation level since the only major criteria to meet in the first 5 years is consistent dues payment,\" RAN Forest Campaigner Lindsey Allen told mongabay.com. \"Cargill fails to have safeguards on the palm oil they trade that would ensure to customers they are not sourcing from Tripa.\" RAN is asking Cargill to adopt \"a comprehensive set of safeguards on the palm oil they trade\" and be \"open and transparent\" about the companies that supply it with palm oil. In other words, a traceability standard. The palm oil debate While palm oil is a highly productive crop, yielding more oil per unit of area than any other oilseed, it has come under fire because its production has taken a heavy toll on wildlife-rich rainforests and carbon-dense peat swamps in Indonesia and Malaysia, including key habitat for endangered orangutans, elephants, tigers, and rhinos. Some plantations have also been associated with forced displacement of communities, social conflict, and labor abuses. The industry maintains its crop is a cheap source of cooking oil and has raised standards of living in poor rural areas. Palm oil production has rapidly expanded in recent decades due to rising affluence and its growing use as an ingredient in processed foods. Up to 50 percent of packaged food products in some markets now contain palm oil. These products — and the companies that sell them — are now targets for campaigners seeking to reform production practices. Unilever\'s targets for more sustainable palm oil are a direct consequence pressure from Greenpeace during a colorful 2008 campaign which included activists dressed up as orangutans invading the company\'s shareholder meeting. \"Greenpeace was right to attack us,\" Gavin Neath, Senior Vice President for Sustainability at Unilever, said during a panel last month at the Skoll World Forum. \"We felt we were being conscientious and were doing more than others but we were not moving nearly fast enough. Greenpeace triggered us into action.\"