Due to growing customer demand for custom-built items, Rolls-Royce is expanding its Bespoke operation based at the home of the marque in Goodwood. The company plans to double the headcount of its Bespoke team members, designers, engineers and project management staff by the end of the year 2011 to over 50. The reason is a significant increase in customer demand for personalised hand-crafted items such as binoculars, thermos flasks and picnic sets. that are colour-matched to a car’s interior. “The ability to bespoke one’s vehicle has always been at the heart of Rolls-Royce so it is very encouraging to see that after more than one hundred years at the very pinnacle of the automotive world, our Bespoke services are still very much in demand from customers all over the world today”, explained member of the board and director, sales and marketing, Jolyon Nash.