H.H. Sheikha Jawaher bint Mohammed Al Qasimi, Chairperson of The Big Heart Foundation, TBHF, and Wife of H.H. Dr. Sheikh Sultan bin Mohammed Al Qasimi, Supreme Council Member and Ruler of Sharjah, has announced the appointment of Sheikh Sultan bin Ahmed Al Qasimi, Chairperson of the Sharjah Media Council, SMC, as the Foundation’s Humanitarian Envoy.

The announcement came as a recognition of Sheikh Sultan bin Ahmed Al Qasimi’s status and his ability to raise community awareness about the importance of humanitarian action.

As TBHF’s Humanitarian Envoy, Sheikh Sultan bin Ahmed will contribute to mobilising community support both regionally and internationally, and advocate for refugees and the less fortunate around the world. He will also assist TBHF with building stronger humanitarian partnerships in the UAE, the GCC region and beyond. Sheikh Sultan will be heading TBHF delegations during local, regional and international conferences and meetings, and will be present at the foundation’s aid and relief projects around the world.

Sheikha Jawaher Al Qasimi reiterated her trust in the resolute spirit of Sheikh Sultan bin Ahmed Al Qasimi and highlighted that this was a significant step forward in developing the humanitarian objectives of TBHF. Her Highness highlighted his noble efforts in using the SMC platform to reach out to their large viewership, with messages of community action central to saving lives, alleviating suffering, and maintaining human dignity for the less fortunate besieged by crisis and conflict.

Sheikha Jawaher underscored that, due to the unprecedented escalation of conflict and unrest in many parts of the world, this makes it incumbent on TBHF to make more significant efforts and maximise their relief network, to be able to aid the vulnerable, especially women and children effectively.

"Through our Humanitarian Envoy, we will use the media to better highlight the humanitarian issues that deserve more support and community backing. This step aims to achieve greater levels of awareness by projecting the real situation in crisis-ridden areas, so we can help mobilise large-scale community support that will be sustained until their plight comes to an end. We also aim to assure them that the international community is working tirelessly to alleviate their suffering and build them a better and brighter future," she continued.

Commenting on his appointment, Sheikh Sultan bin Ahmed Al Qasimi, said, "I am honoured to have the trust of H.H. Sheikha Jawaher bint Mohammed Al Qasimi, and be one of the voices of TBHF, which has been doing commendable work in alleviating their sufferings of innocent people being destroyed by war, hunger violence, and crisis."

"My appointment as TBHF’s Humanitarian Envoy is a humanitarian devotion and responsibility that I am proud to bear. I look forward to facilitating the implementation of TBHF’s many humanitarian initiatives that have been touching people’s lives and bringing them happiness and hope regardless of their nationalities and faiths," he added.

He took the opportunity to call on all individuals and communities to do their part in fulfilling their responsibility towards the global human community, and by contributing towards protecting their fundamental rights to food, shelter, education, livable environment, and peace.

The TBHF Humanitarian Envoy underscored that it was essential to further the Foundation’s ongoing efforts as they reflect a fundamental aspect of Sharjah’s vision, which is to indeed make a difference to the lives of the less fortunate people worldwide.

Sheikh Sultan bin Ahmed emphasised the pivotal role of media in promoting humanitarian issues and raising awareness about them among the communities, as well as rallying support in their favour, pointing out that the impact of media has become one of the most influential tools to support refugees and less fortunate people, and ensure the sustainability of humanitarian mobility.