The product was originally developed as a concept by designers Socialmatic A real-life Instagram camera is set to go on sale after being backed by Polaroid.It contains a lens, touchscreen and printer - and has been designed to look like the icon for Facebook\'s photo sharing site. The product was originally developed as a concept by designers Socialmatic, and uses film that has space to write, and a sticky strip on the back rather like a post-it note.
However, after the designs became a hit online, the two firms have decided to turn them into a real product.
The camera is set to go on sale next year, and will come with camera bags, lenses, filters and other camera accessories.
“We are so proud to work together with C & A and Polaroid, giants of digital photography,” said Antonio De Rosa, CEO of Socialmatic.
“It ‘s been a long and difficult negotiation but we were strongly motivated to reach an agreement to create a small revolution in digital photography. This mix of Hardware and Software, together with our brand new photo social network will fill the gap between virtuality and reality,” he added.
The firm says the design of the camera has not yet been finalised, but hopes it will go on sale next year.