Al Hilal Bank has announced that it has been given two awards, including the Best New Loyalty Programme for its Joud Rewards Programme and Best Innovative Banking Services Award for its EIDA Card, by Banker Middle East UAE Product Awards.

Commenting on the announcement, Alex Coelho, Chief Executive Officer of Al Hilal Bank, said, "It is our mandate to maintain the highest levels of customer service and excellence, and Al Hilal Bank continues to strive in developing innovative products that meet and exceed the needs of our clients. We take pride in these two awards which come as a testament to the bank’s strategy to grow our portfolio and passionately serve our clients."

The Banker Middle East Product Awards programme recognises financial institutions across the region. This year’s edition featured 82 institutions, which were shortlisted across 55 categories for 383 products and services.

The Joud loyalty programme was designed by Al Hilal Bank to reward its customers with unique benefits when they use any of the bank’s cards and accounts. The programme entitles Al Hilal Bank’s cardholders to enjoy a range of discounts and benefits across a wide range of sectors.

In a first-of-its-kind step, Al Hilal Bank introduced an initiative allowing its customers to use their national Emirates ID in cash withdrawals and money transfers through its ATMs across the UAE.