The Sawab Centre, a joint UAE-US initiative to combat the online propaganda of Daesh and other extremist groups and promote positive alternatives, has announced the launch of a new campaign on its social media platforms.

Under the hashtag of #DaeshLosses, the three-day campaign will run from 5th to 7th November in Arabic and English on Sawab’s Twitter, Facebook, Instagram, and YouTube platforms.

With the recent surrender of Mosul and Raqqa, in addition to other numerous territorial losses, Daesh has been flushed out of its major enclaves in Iraq, Syria, and Libya.

The campaign will focus on the impact of Daesh’s enormous loss of land on its capacity to finance its terrorist operations, spread extremist propaganda, recruit fighters, and project a false aura of psychological strength and invincibility. Through highlighting the testimonies of disillusioned defectors and facts and figures about Daesh’s massive territorial, financial, propaganda, and psychological losses since its 2014 peak, Sawab’s campaign will expose a declining criminal and terrorist enterprise that is defeated, demoralised, and on the run.

#DaeshLosses is the Sawab Centre’s twenty-first proactive social media campaign either to directly counter terrorist messages or present positive alternatives to their violent and divisive ideologies. Other Sawab campaigns have focused on terrorism’s devastation of families, communities, and ancient civilisations, as well as positive themes such as the important contributions of women in preventing and resisting extremism and in advancing their societies.

Since its launch in July 2015, the Sawab Centre has encouraged governments, communities, and individual voices to engage proactively to counteract online extremism.

Over this time, the Centre has given voice to the millions of people around the world who oppose Daesh and support the centre's efforts to expose the terrorist group’s brutality and criminal nature