Bait Al Kandora, the leading UAE National Company to design and produce national menswear in the UAE and the GCC countries in accordance with modern, world-class quality standards, with the aim of preserving the UAE national identity, is celebrating the grand launch of their new online fashion platform; a revolutionary new 24/7 digital service, using state-of-the-art information technology to provide exquisitely tailored traditional Kandora’s.

The launch of the new website (www.baitalkandora.com), which provides a first-of-its-kind service, features the latest digital facilities to take measurements and guide clients through an easy step by step ordering process. Businessmen who do not find enough time to carry out the traditional purchase and housewives wanting an easy way to shop for their children without mobility discomfort will find this new service highly beneficial.

The new website will also recognize the size and fabric selection of previous orders and includes a video tutorial to guide new clients as they customize their Kandora. Personal data is saved in secure records for future purchases and orders are delivered free of charge to customers within the UAE. This pioneering information technology service is also available through mobile applications compatible with a variety of different smart phones.

Mr. Khaled Al Huraimel, founding partner of Bait Al Kandora, spoke of the new digital service as a revolution that joins modern technology with local values, a combination that meets the needs of today’s society,  he said: “Embracing up-to-date commerce methods and celebrating national heritage is at the heart of Bait Al Kandora. We are a proud nation and few things bring us more pride than our national dress. We believe in the traditions of craftsmanship and respecting the individual. But we also believe that technology can be used to make life easier for our clients. This fusion defines us and everything we do”.

Mr. Saif Al Midfa, founding partner of Bait Al Kandora said:  “Our innovative new online solutions will change the way shopping for traditional clothing in the GCC is conducted, and offers an efficient service, of high quality, that is tailored to every individual.”

Exclusive national menswear provided by Bait Al Kandora includes the UAE National menswear for men, sandals, head covers “Shemagh and Ghoutra”, wallets, cufflinks, under clothing and all clothing needs of UAE and GCC Nationals. Furthermore, Bait Al Kandora’s vision for an exclusive Emirati men’s wear store experience includes the option for clients to request a representative from the company to visit them at home or in the office to assist with the ordering process, further customising every Kandora.

Bait Al Kandora is a UAE National Company established in 2015, opening its first stores in Souk Al Bahar at Dubai Mall and is currently opening its latest branches in Sharjah and Abu Dhabi. Bait Al Kandora is the first local men’s fashion brand and is a symbol of the purity of heritage, a reflection of a culture that embraces change but never forgets the past.