Silver and ceramic ring Bulgari recently announced that the successful sales of its specially-designed silver and ceramic ring, have contributed to donate to “Save the Children” over €12 million Euros, exceeding the objectives set by end 2011. Bulgari is so thrilled by the successful results of this corporate commitment that confirms the support to Save the Children for two more years, committing to raise at least an additional €3M by the end of 2013.  The iconic ring, inspired by the unique B.zero1 jewelry line, has been launched in October 2010 and is available in Bulgari stores worldwide, select department stores, and on Bulgari’s e-commerce website (active in the USA and Japan) for €390 ($420) each, of which €70 ($90) will be donated to Save the Children.
 Bulgari’s financial commitment is improving the life of some of  the world’s neediest children in over 20 countries around the world, namely: Albania, Afghanistan,  Bolivia, Bosnia – Herzegovina, Brazil, China, Colombia, Democratic Republic of Congo, Haiti, Indonesia, India, Italy, Mexico, Montenegro, Japan, Kenya, Ivory Coast, Southern Sudan, Tunisia, Uganda, UK and US domestic programs. Recognizing that there is no development without education, Bulgari’s key focus is to provide quality education opportunities to transform children lives. So far, thanks to the Bulgari donation, Save the Children could reach 344,101 Children, train over 10,160 teachers while implementing activities in 1,235 schools.
Beyond education, Bulgari confirmed a prompt reaction and strong commitment in funding Save the Children response in emergencies. Bulgari immediately supported “Save the Children” in the disaster affected areas in Haiti and northeast of Japan as well as in Ivory Cost, when recent civil war threatened security of thousands of children. At 3 years from its inception, the partnership between Bulgari and “Save the Children” is becoming a long term relationship. To keep strengthening it, Bulgari  is also investing in internal communication and employees involvement. To close the loop between the specially-designed ring and “Save the Children’s” final beneficiaries, a selected number of employees are given the opportunity to experience first-hand how difficult life can be for unprivileged children and how much of a difference Bulgari can make for them. A number of field trips for the Bulgari sales force are being organized to visit Save the Children projects in Indonesia, Uganda, Mississippi and more. The impressive engagement of Bulgari staff after these trips confirms the remarkable vision of this initiative.