Tunisian model Hanna Ben Abdesslem The Maison Lancôme announced the arrival of Hanaa Ben Abdesslem as a new brand spokesperson. At just 22, Hanaa has quickly become one of the must-see faces in international fashion . Born in the Tunisian city of Nabeul, she studied engineering before going on to realise her childhood dream of modelling. Thanks to support from her brother, in 2010 she made it onto the catwalks, where her contemporary beauty and natural elegance instantly drew attention. And it was in the beginning of 2011, a time when her country was entering a new era, that Hanaa’s career truly took off as she began to appear for the world’s major fashion designers, who chose her to head up their prêt-à-porter and Haute Couture catwalks shows. In turn, the most prestigious international magazines fell under the spell of her resplendent beauty, celebrating her unique allure as the symbol of an all-new generation. Editorial after editorial, the press is always brimming with enthusiasm and admiration for Hanaa. Hanaa is the perfect embodiment of the most contemporary beauty imaginable: a sunny and intense beauty, infused with rare charisma. With her poised allure, feline grace and almond-shaped eyes, she encapsulates all the features of quintessentially French elegance and the simultaneously soft and sensual femininity of the Lancôme woman. In tune with the world around her, Hanaa is at the very heart of this new vision of a committed, enlightened femininity. She thus sponsors the Esmaani association, a source of aid for the most underprivileged deaf and dumb children in Lebanon. She is also deeply involved in the development of her own country, supporting the United Nations’ aid project programme for Tunisia’s transition to democracy. “It’s incredible how much Hanaa reminds me of Isabella Rossellini,” explains Youcef Nabi, President of Lancôme International. “Her universal beauty simply channels the je-ne-sais-quoi that makes the uniqueness, strength and charm of every Lancôme woman.”