Lady Gaga wearing pieces from SS14 Versace has confirmed Lady Gaga as the face of its SS14 campaign, the first time that the popstar has starred in any fashion advertising. Lady Gaga appears in a series of images shot in London by Mert Alas & Marcus Piggott, wearing pieces from the SS14 ready-to-wear and accessories collections. Lady Gaga is also captured with the new Palazzo bag, introduced at the SS14 show. Donnatell Versace commented: “I am honoured that my friend Lady Gaga is the face of our new Versace campaign. I wanted to capture her true beauty and spirit in images that are elegant and alluring. She is like family to me, the embodiment of the Versace DNA.”