Just like his mom, Prince George has a major effect on the fashion world.

The tiny tot was seen wearing blue Crocs while watching his father at a charity polo match at England's Beaufort Polo Club on June 14, and immediately the shoe brand's sales skyrocketed.

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Amazon.co.uk saw a 1,500 percent rise in sales according to Women's Wear Daily.

Daniel Silverfield, head of vendor management at Amazon.co.uk., said: "Once again, Prince George proves there's no age limit on being a fashion icon. We've seen a 16-fold increase in sales of kids' Crocband shoes at Amazon.co.uk since the photo of him wearing a pair was released."

Crocs tweeted out a photo of the prince donning a pair of the rubber shoes and wrote, "We love this."

This is not the first time the son of Kate Middleton and Prince William caused a style surge. A rise in sales of various brands like Aden & Anais to Cath Kidston have occurred since Prince George was pictured wearing certain items.

The George Effect should come as no surprise, considering the stripped shirt the duchess of Cambridge wore the same day has been sold out and is now on a three month waiting list according to E! Online.

Once Princess Charlotte starts making more public appearances, she'll have some major fashion-forward shoes to fill.
Source: UPI