Long-term licensing agreement with beauty giant

Proenza Schouler to make first foray into fragrance

Jack McCollough and Lazaro Hernandez of Proenza Schouler

American fashion label Proenza Schouler will be launching its first perfume with L'Oréal.

Under a new, long-term licensing agreement with the beauty giant, Proenza Schouler will create and develop fine fragrances bearing its brand name.

Proenza Schouler will join a part of the division that also houses Viktor & Rolf, Diesel, Maison Margiela and Cacharel.
Source: Relaxnews